Share of online advertising segments in China 2008-2016, by revenue

This statistic shows the share of online advertising segments in China from 2008 to 2011 and a forecast until 2016, by revenue. In 2008, online video platforms accounted for 3.4 percent of the online advertising market in China in terms of revenue.

Share of online advertising segments in China from 2008 to 2016, by revenue

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Source

Release date

February 2013

Region

China

Survey time period

2008 to 2011

Supplementary notes

The revenues are calculated based on financial reports, interviews with industry experts, and iResearch statistical forecast model.

According to the source, the online advertising revenue is calculated based on media revenue (excluding channel agents revenue. Search engine revenue refers to revenue from keyword advertising and display advertising, excluding navigation advertising revenue and other advertiting revenue within search engine enterprises; independent video and community websites exclude video and community business of web portals.

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