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Market share of online advertising in China 2022, by segment

Published by
Lai Lin Thomala,
Jan 13, 2023
In the first half of 2022, e-commerce ads accounted for 55.7 percent of the online advertising market in China in terms of revenue. China's online ad spending was estimated to increase by 9.4 percent in the second half of 2022.

Market share of online advertising in China in 2022, by ad type

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Release date

August 2022

Region

China

Survey time period

H1 2022

Supplementary notes

*Estimate.

The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT. The calculations exclude live-streaming, variety show titles, and sponsorship ads.

According to the source, information platform ads include integrated information industry, vertical information such as automotive, finance, sports and browser platforms. E-commerce ads include e-commerce platforms and daily service platforms. Search engine ads include news feed ads on search engines.

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