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Social media ad revenue in China 2012-2021
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Social media ad revenue in China 2012-2021
Social media advertising revenue in China from 2012 to 2021 (in billion yuan)
by Statista Research Department,
last edited
Sep 23, 2019
This statistic shows the social media advertising revenue in China from 2012 to 2018 with estimates up till 2021. In 2018, the social media ad revenue in China reached almost 60 billion yuan, up from 35 billion yuan in the previous year.
Social media advertising revenue in China from 2012 to 2021 (in billion yuan)
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by Statista Research Department,
last edited
Sep 23, 2019
This statistic shows the social media advertising revenue in China from 2012 to 2018 with estimates up till 2021. In 2018, the social media ad revenue in China reached almost 60 billion yuan, up from 35 billion yuan in the previous year.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- China
- Survey time period
- 2012 to 2018
- Special properties
- incl. social networking sites and mobile social networking apps
- Supplementary notes
-
*Estimate.
Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2019).
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- China
- Survey time period
- 2012 to 2018
- Special properties
- incl. social networking sites and mobile social networking apps
- Supplementary notes
-
*Estimate.
Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2019).
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Media Industry in China
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Statistics on "Media in China"
- Overview
The most important statistics
- Value of the entertainment and media market in China from 2011 to 2020 (in billion U.S. dollars)Value of the Chinese entertainment and media market 2011-2020
- Revenue of the Chinese media industry in 2012, by subsector (in billion yuan)Revenue of the Chinese media industry in 2012, by subsector
- Revenue change of the Chinese media industry in 2011 and 2012, by subsectorRevenue change of the Chinese media industry in 2011 and 2012, by subsector
- Ranking of Chinese media industry subsectors in 2012, by market shareRanking of Chinese media sectors in 2012, by market share
- Media reach in China in 2015Media reach in China 2015
- Time spent with media in China in 2011 (in hours per day)Time spent with media in China in 2011
- The most valuable Chinese brands as of 2019, by brand value (in million U.S. dollars)The most valuable Chinese brands 2019
- Compound annual growth rate of China's media and entertainment spending between 2014 and 2019, by sectorGrowth of China's media and entertainment spending between 2014 and 2019, by sector
- TV
The most important statistics
- Number of television stations in China from 2007 to 2012Number of television stations in China from 2007 to 2012
- Television reach in China from 2010 to 2012Television reach in China from 2010 to 2012
- Time spent watching TV and video in China in 2011 (in hours per day)Time spent watching TV and video in China in 2011
- TV subscription revenue in China from 2011 to 2020 (in billion U.S. dollars)TV subscription revenue in China 2011-2020
- Number of pay TV households in China in 2017, by regionNumber of pay TV households in China in 2017, by region
- Value of exported Chinese TV programs in 2016, by world region (in million yuan)Export value of Chinese TV programs in 2016, by world region
- Value of imported TV programs to China in 2017, by world region (in million yuan)Value of imported TV programs to China in 2017, by world region
- Number of TV shows in China from 2008 to 2017Number of TV shows in China 2008-2017
- Radio
The most important statistics
- Radio industry revenue in the fastest growing radio markets worldwide in 2012 and 2017 (in million U.S. dollars)Radio industry revenue in the fastest growing radio markets worldwide in 2012 and 2017
- Number of radio stations in China from 2007 to 2012Number of radio stations in China from 2007 to 2012
- Broadcast radio reach in China from 2010 to 2012Radio reach in China from 2010 to 2012
- Radio program penetration rate in China in 2017, by regionRadio program penetration rate in China in 2017, by region
- Leading radio stations in China in 2012, by average daily reach Leading radio stations in China in 2012, by reach
- Number of radio shows in China from 2008 to 2017Number of radio shows in China in 2008-2017
- Number of public radio shows in China in 2017, by regionNumber of public radio shows in China in 2017, by region
- Newspapers
The most important statistics
- Newspaper reach in China from 2010 to 2012Newspaper reach in China from 2010 to 2012
- Number of newspapers in China from 2007 to 2017Number of newspapers in China in 2017
- Total amount of printed newspaper copies in China from 2007 to 2017 (in billion copies)Total amount of printed newspaper copies in China in 2017
- Leading newspapers in China in 2012, by circulationLeading newspapers in China 2012, by circulation
- Leading newspapers in China in 2012, by average reach Leading newspapers in China in 2012, by reach
- How many times in a month do you read online newspapers?Frequency of online newspaper consumption in China 2010-2012
- Annual revenue of People's Daily Online from 2010 to 2017 (in million yuan)*Revenue of People's Daily Online 2017
- Compound annual growth rate of newspaper markets in selected countries worldwide between 2013 and 2017Growth of newspaper markets in selected countries worldwide between 2013 and 2017
- Magazines
The most important statistics
- Number of magazine publications in China from 2007 to 2017Number of magazine publications in China in 2017
- Magazine reach in China from 2010 to 2012Magazine reach in China from 2010 to 2012
- Total number of printed magazine copies in China from 2007 to 2017 (in billion copies)Total number of printed magazine copies in China 2017
- Average magazine circulation per issue in China from 2003 to 2013 (in million copies)Average magazine circulation per issue in China 2013
- Leading fashion magazines in China in 2012, by average reachLeading fashion magazines in China in 2012, by average reach
- Compound annual growth rate of the fastest growing consumer magazine markets worldwide between 2012 and 2017Fastest growing consumer magazine markets worldwide between 2012 to 2017
- Advertising
The most important statistics
- Advertising spending in China from 2015 to 2020 (in billion U.S. dollars)Advertising spending in China 2015-2020
- Change in advertising expenditure in China from 2003 to 2013Change in advertising expenditure in China from 2003 to 2013
- Forecasted distribution of advertising spending in China in 2018, by mediumForecasted distribution of ad spend in China 2018, by medium
- The ten companies with the highest advertising expenditure in China in 2011 (in billion yuan)Companies with the highest advertising expenditure in China in 2011
- Largest advertisers in China in 2013 H1, by share of total Chinese traditional media advertising spendingLargest advertisers in China in 2013 H1, by share of total Chinese ad spend
- Number of advertising companies in China from 2007 to 2012Number of advertising companies in China from 2007 to 2012
- Consumer reaction to advertisements in China as of February 2012, by form of advertising Consumer reaction to advertisements in China in 2012, by type of advertising
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Statistics on "Media in China"
- Value of the Chinese entertainment and media market 2011-2020
- Revenue of the Chinese media industry in 2012, by subsector
- Revenue change of the Chinese media industry in 2011 and 2012, by subsector
- Ranking of Chinese media sectors in 2012, by market share
- Media reach in China 2015
- Time spent with media in China in 2011
- The most valuable Chinese brands 2019
- Growth of China's media and entertainment spending between 2014 and 2019, by sector
- Number of television stations in China from 2007 to 2012
- Television reach in China from 2010 to 2012
- Time spent watching TV and video in China in 2011
- TV subscription revenue in China 2011-2020
- Number of pay TV households in China in 2017, by region
- Export value of Chinese TV programs in 2016, by world region
- Value of imported TV programs to China in 2017, by world region
- Number of TV shows in China 2008-2017
- Radio industry revenue in the fastest growing radio markets worldwide in 2012 and 2017
- Number of radio stations in China from 2007 to 2012
- Radio reach in China from 2010 to 2012
- Radio program penetration rate in China in 2017, by region
- Leading radio stations in China in 2012, by reach
- Number of radio shows in China in 2008-2017
- Number of public radio shows in China in 2017, by region
- Newspaper reach in China from 2010 to 2012
- Number of newspapers in China in 2017
- Total amount of printed newspaper copies in China in 2017
- Leading newspapers in China 2012, by circulation
- Leading newspapers in China in 2012, by reach
- Frequency of online newspaper consumption in China 2010-2012
- Revenue of People's Daily Online 2017
- Growth of newspaper markets in selected countries worldwide between 2013 and 2017
- Number of magazine publications in China in 2017
- Magazine reach in China from 2010 to 2012
- Total number of printed magazine copies in China 2017
- Average magazine circulation per issue in China 2013
- Leading fashion magazines in China in 2012, by average reach
- Fastest growing consumer magazine markets worldwide between 2012 to 2017
- Advertising spending in China 2015-2020
- Change in advertising expenditure in China from 2003 to 2013
- Forecasted distribution of ad spend in China 2018, by medium
- Companies with the highest advertising expenditure in China in 2011
- Largest advertisers in China in 2013 H1, by share of total Chinese ad spend
- Number of advertising companies in China from 2007 to 2012
- Consumer reaction to advertisements in China in 2012, by type of advertising
- Social media sites: perceived importance to product discovery in the UK 2012, by age
- Italy: social media usage in food industry 2017, by social network
- Italy: social media usage among companies in the banking industry 2017
- Share of companies with customer support in the Netherlands 2016, by social network
- Italy: social media usage in clothing industry 2017, by social network
- Italy: social media usage among companies in the furniture industry 2017
- Share of enterprises using social networks in Norway 2013-2017
- Italy: social media usage among companies in home care industry 2017
- Italy: social media usage among companies in the personal care industry 2017
- Italy: social media usage among companies in the large retail 2017
- Reasons social media marketing could damage brand image in the UK 2013, by gender
- Social media ad revenue growth in China 2013-2021
- Daily usage of social networks Australia 2018, by generation
- Social media user share with an active profile on Facebook in Spain 2009-2016
- Daily usage of social networks Australia 2014-2018
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