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U.S. online shopping reach 2017, by retailer type

Share of online shoppers in the United States who have ever shopped at selected online retail types in 2017

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Source

Release date

July 2017

Region

United States

Survey time period

2017

Number of respondents

1,005 respondents

Age group

18 years and older

Special properties

online shoppers who have made an online purchase in the past six months

Method of interview

Online survey

Supplementary notes

Millennials: 18-34 years of age. Gen Xers: 35-49 years of age. Baby Boomers: 50-68 years of age. Seniors: 69+ years of age.
Marketplace: Online marketplaces selling a variety of items.
Large brand name retailer: Legacy retailers with an omni-channel presence, meaning they have both brick-and-mortar locations and online storefronts.
Web-store: These are small, online-only independent retailers.
Category-specific online stores: These are large online retailers focused on a niche product offering.

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