Canada: government spend on social media ads for Canada 150 in 2017

Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars)

by A. Guttmann, last edited May 7, 2018
Canada: government spend on social media ads for Canada 150 in 2017 This statistic shows the Canadian government's advertising expenditure on Canada 150, broken down by social media platform. Canada 150 refers to the 150th anniversary of Canada, which occurred in 2017. The findings reveal that 950,000 Canadian dollars were spent on Facebook advertising for Canada 150, with 426,000 dollars spent on advertising through YouTube. The cost of Snapchat advertising (involving the creation of Snapchat geofilters) amounted to 17,000 Canadian dollars, with advertising on Twitter amounting to 375,000 dollars. The total governmental social media advertising spend on Canada 150 totaled 1.916 million Canadian dollars.
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Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform (in Canadian dollars)

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