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Canada: government spend on social media ads for Canada 150 in 2017

Net expenditure by Canadian government on social media advertising for Canada 150 in 2017, by platform

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Release date

November 2017



Survey time period

as of November 2017

Supplementary notes

The 17,000 Canadian dollars spent on Snapchat were used to create custom Snapchat geofilters.
A total of five Facebook campaigns, five Twitter campaigns and two YouTube campaigns were executed.
The data listed in this graph excludes two Facebook campaigns, one Twitter campaign and one YouTube campaign, which at the time of publication were not accounted for due to the campaigns still running.
The funding for the social media campaigns was provided by Canadian Heritage.

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