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Online purchases following commercial message in the Netherlands 2018, by platform

Through which channel and how often did you purchase something the past 12 months following a commercial message?

Online purchases following commercial message in the Netherlands 2018, by platform This statistic shows the share of online shoppers making purchases following a commercial message in the Netherlands in 2018, by frequency and platform. During the survey, respondents were asked through which channel and how often they purchased something following a commercial message in the past 12 months. As of 2018, roughly 5 percent of the respondents purchased something more than once, after seeing a commercial message on WhatsApp.
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Through which channel and how often did you purchase something the past 12 months following a commercial message?

Type of platformMore than onceOnceNever
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Type of platformMore than onceOnceNever
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This statistic shows the share of online shoppers making purchases following a commercial message in the Netherlands in 2018, by frequency and platform. During the survey, respondents were asked through which channel and how often they purchased something following a commercial message in the past 12 months. As of 2018, roughly 5 percent of the respondents purchased something more than once, after seeing a commercial message on WhatsApp.
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