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Online purchases following commercial message in the Netherlands 2019, by platform

Published by Raynor de Best, Nov 4, 2019
This statistic shows the share of online shoppers making purchases following a commercial message in the Netherlands in 2019, by frequency and platform. During the survey, respondents were asked through which channel and how often they purchased something following a commercial message in the past 12 months. As of 2019, roughly five percent of the respondents purchased something more than once, after seeing a commercial message on WhatsApp.

Through which channel and how often did you purchase something the past 12 months following a commercial message?

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Release date

October 2019

Region

Netherlands

Survey time period

2018

Number of respondents

2,084 respondents

Special properties

only Dutch individuals who shop online

Method of interview

Panel survey

Supplementary notes

Figures have been rounded.

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