Engagement rate of social media platforms according to influencer type in France 2020
In the year 2020, the source has analyzed the engagement rate of all big social media platforms, according to the type of influencer in France. Thus, the highest engagement rate for all influencers was the platform TikTok, which was found to be especially high among nano influencers. Instagram was the second platfrom with the most recorded engagement whereas Twitter scored the lowest, especially for macro influencers.