Engagement rate of social media platforms according to influencer type in France 2020

In the year 2020, the source has analyzed the engagement rate of all big social media platforms, according to the type of influencer in France. Thus, the highest engagement rate for all influencers was the platform TikTok, which was found to be especially high among nano influencers. Instagram was the second platfrom with the most recorded engagement whereas Twitter scored the lowest, especially for macro influencers.

Level of engagement on social media platforms accroding to the type of French influencers in 2020

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Release date

July 2020



Survey time period

May 2020

Number of respondents

350,000 respondents

Special properties

Social media accounts

Supplementary notes

The source adds the following information: "The adjusted average commitment rate is calculated on all commitment rates from which outliers and non-representative values ​​are excluded.".

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