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U.S. retail marketers seeing the best ROAS form social ads 2019, by platform

In a Late 2019 survey, U.S. retailers were asked about the single social platform they saw the best return on ads pend from their social ads. According to the results, 41 percent of responding retailers in the country said that Facebook produced the best ROAS for them, and 21 percent said the same about Instagram.

Share of retail marketers in the United States seeing the highest return on advertising spending (ROAS) from social advertising as of November 2019, by platform

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Source

Release date

January 2020

Region

United States

Survey time period

November 2019

Number of respondents

100 respondents

Special properties

among retail marketing decision makers

Supplementary notes

Question: "On which single platform are you seeing the best 'return on ad spend' (ROAS) from your social advertising?"

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Statistics on "Instagram marketing and advertising"

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