Social media with highest ROAS in the U.S. & Canada 2023

Published by Statista Research Department, Apr 9, 2024
During a 2023 survey, large business-to-consumer (B2C) advertisers from the United States and Canada were asked about social platform where they saw the best return on ad spend. According to the results, 48 percent of respondents said that YouTube produced the best ROAS for them, and 35 percent said the same about Instagram.

Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023

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Sources

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Release date

March 2023

Region

Canada, United States

Survey time period

as of February 2023

Number of respondents

100 respondents

Special properties

among director-level respondents from B2C companies with revenue of one billion to 10 billion U.S. dollars annually

Supplementary notes

The source does not provide information about the survey date. The date provided is the release date.

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