Canada: usage 2016, by category

The graph shows the consumer use of in Canada in 2016, broken down by category. The findings show that 65 percent of respondents used Amazon Canada for purchasing electronics, compared with 25 percent of respondents using the site to purchase home improvements products. The data shows that browsing behavior for was overall relatively similar, with 80 percent of respondents using to browse apparel, 84 percent to browse electronics and 84 percent for general merchandise. Conversely, a lower percentage of respondents used Amazon Canada to browse home improvements products, with 58 percent reporting that they did so. Awareness of the site is high and is above 90 percent for all categories.

Consumer use of Amazon Canada in 2016, by category

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2017



Survey time period


Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Amazon"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.