This statistic illustrates the distribution of new influencer campaigns in Italy in 2018, by type. According to data, a third of the influencer accounts involved in the campaigns belonged to vertical influencers mainly working in one industry, while just over a quarter belonged to micro influencers.
Distribution of new influencer campaigns in Italy in 2018, by influencer type
Characteristic
Share of new influencer campaigns
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engage.it. (March 4, 2019). Distribution of new influencer campaigns in Italy in 2018, by influencer type [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
engage.it. "Distribution of new influencer campaigns in Italy in 2018, by influencer type." Chart. March 4, 2019. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
engage.it. (2019). Distribution of new influencer campaigns in Italy in 2018, by influencer type. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
engage.it. "Distribution of New Influencer Campaigns in Italy in 2018, by Influencer Type." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
engage.it, Distribution of new influencer campaigns in Italy in 2018, by influencer type Statista, https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/ (last visited September 14, 2024)
Distribution of new influencer campaigns in Italy in 2018, by influencer type [Graph], engage.it, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
