This statistic shows the attitudes of adults in the U.S. towards content personalization in marketing as of April 2017. The results show that 90 percent of respondents found personalized content very or somewhat appealing, with just four percent saying that they found it not very or not at all appealing.
Attitudes towards marketing content personalization the United States as of April 2017
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KoMarketing. (January 24, 2018). Attitudes towards marketing content personalization the United States as of April 2017 [Graph]. In Statista. Retrieved January 17, 2021, from https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
KoMarketing. "Attitudes towards marketing content personalization the United States as of April 2017." Chart. January 24, 2018. Statista. Accessed January 17, 2021. https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
KoMarketing. (2018). Attitudes towards marketing content personalization the United States as of April 2017. Statista. Statista Inc.. Accessed: January 17, 2021. https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
KoMarketing. "Attitudes towards Marketing Content Personalization The United States as of April 2017." Statista, Statista Inc., 24 Jan 2018, https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
KoMarketing, Attitudes towards marketing content personalization the United States as of April 2017 Statista, https://www.statista.com/statistics/808313/personalization-marketing-perspectives/ (last visited January 17, 2021)