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Attitudes towards marketing content personalization the United States as of April 2017

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Opinions on personalization in marketing in the U.S. 2017 This statistic shows the attitudes of adults in the U.S. towards content personalization in marketing as of April 2017. The results show that 90 percent of respondents found personalized content very or somewhat appealing, with just four percent saying that they found it not very or not at all appealing.
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Share of respondents
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Description Source More information
This statistic shows the attitudes of adults in the U.S. towards content personalization in marketing as of April 2017. The results show that 90 percent of respondents found personalized content very or somewhat appealing, with just four percent saying that they found it not very or not at all appealing.
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Release date
January 2018
Region
United States
Survey time period
April 2017
Number of respondents
1,000 respondents
Age group
18-64 years

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