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Opinions on personalization in marketing in the U.S. 2017

Attitudes towards marketing content personalization the United States as of April 2017

by A. Guttmann, last edited Feb 20, 2018
Opinions on personalization in marketing in the U.S. 2017 This statistic shows the attitudes of adults in the U.S. towards content personalization in marketing as of April 2017. The results show that 90 percent of respondents found personalized content very or somewhat appealing, with just four percent saying that they found it not very or not at all appealing.
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Attitudes towards marketing content personalization the United States as of April 2017

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