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Opinions on personalization in marketing in the U.S. 2017

Published by Statista Research Department, Jan 14, 2021
This statistic shows the attitudes of adults in the U.S. towards content personalization in marketing as of April 2017. The results show that 90 percent of respondents found personalized content very or somewhat appealing, with just four percent saying that they found it not very or not at all appealing.

Attitudes towards marketing content personalization the United States as of April 2017

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Release date

January 2018

Region

United States

Survey time period

April 2017

Number of respondents

1,000 respondents

Age group

18-64 years

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