This statistic shows the attitudes of adults in the U.S. towards content personalization in marketing as of April 2017. The results show that 90 percent of respondents found personalized content very or somewhat appealing, with just four percent saying that they found it not very or not at all appealing.
Attitudes towards marketing content personalization the United States as of April 2017
Characteristic
Share of respondents
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KoMarketing. (January 24, 2018). Attitudes towards marketing content personalization the United States as of April 2017 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
KoMarketing. "Attitudes towards marketing content personalization the United States as of April 2017." Chart. January 24, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
KoMarketing. (2018). Attitudes towards marketing content personalization the United States as of April 2017. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
KoMarketing. "Attitudes towards Marketing Content Personalization The United States as of April 2017." Statista, Statista Inc., 24 Jan 2018, https://www.statista.com/statistics/808313/personalization-marketing-perspectives/
KoMarketing, Attitudes towards marketing content personalization the United States as of April 2017 Statista, https://www.statista.com/statistics/808313/personalization-marketing-perspectives/ (last visited July 27, 2024)
Attitudes towards marketing content personalization the United States as of April 2017 [Graph], KoMarketing, January 24, 2018. [Online]. Available: https://www.statista.com/statistics/808313/personalization-marketing-perspectives/