Main obstacles to using personalization among North American marketers 2017

This statistic shows the leading obstacles to using personalization according to marketing professionals in North America as of October 2017. The findings reveal that 23 percent of marketers found that data quality was the largest obstacle to personalization.

Leading obstacles to using personalization according to marketers in North America as of October 2017

Share of respondents
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Sources

Release date

April 2017

Region

North America

Survey time period

October 2017

Number of respondents

513*

Supplementary notes

*Of the total number of respondents, 51% were from North America and the remaining 49% were from the UK.
Question: What are your biggest obstacles to moving beyond segmentation to true 1-to-1 personalization?

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Statistics on "Marketing personalization"

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