This statistic shows the most successful e-commerce personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV). The findings show that scarcity techniques, which highlight items that are low in stock, ranked first with an average uplift in revenue-per-visitor reaching 2.9 percent.
Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor
(RPV)
based on 2 billion e-commerce user journeys and 120 million purchases primarily in the retail and travel sectors
Supplementary notes
The source provided the following terminology definitions: Scarcity = techniques that highlight items that are low in stock
Social proof = techniques that leverage the behavior of other users to provide information about trending products and items currently popular
Urgency = techniques that use a time limit to promote urgency to complete an action before a deadline
Abandonment = techniques that aim to capture users before they leave the site after indicating purchase intention
Product recommendation = techniques that recommend alternative products to users
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
MarketingCharts. (July 14, 2017). Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV) [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. "Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)." Chart. July 14, 2017. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. (2017). Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV). Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts. "Most Successful E-commerce Marketing Personalization Techniques Worldwide as of June 2017, Based on Average Uplift in Revenue-per-visitor (Rpv)." Statista, Statista Inc., 14 Jul 2017, https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/
MarketingCharts, Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV) Statista, https://www.statista.com/statistics/809873/top-performing-e-commerce-personalization-techniques/ (last visited March 31, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
