This statistic shows the social network advertising revenue as a share of total digital advertising expenditure in the United States. In 2015, U.S. social network advertising revenues accounted for 18.2 of total digital ad expenditure.
Share of social network in digital advertising spending in the United States from 2015 to 2018
* Forecast. Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.
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Social Media Examiner. (October 12, 2016). Share of social network in digital advertising spending in the United States from 2015 to 2018 [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Social Media Examiner. "Share of social network in digital advertising spending in the United States from 2015 to 2018." Chart. October 12, 2016. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Social Media Examiner. (2016). Share of social network in digital advertising spending in the United States from 2015 to 2018. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Social Media Examiner. "Share of Social Network in Digital Advertising Spending in The United States from 2015 to 2018." Statista, Statista Inc., 12 Oct 2016, https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Social Media Examiner, Share of social network in digital advertising spending in the United States from 2015 to 2018 Statista, https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/ (last visited May 23, 2022)
