Share of social in digital ad spend in the U.S. 2015-2018

This statistic shows the social network advertising revenue as a share of total digital advertising expenditure in the United States. In 2015, U.S. social network advertising revenues accounted for 18.2 of total digital ad expenditure.

Share of social network in digital advertising spending in the United States from 2015 to 2018

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Source

Release date

October 2016

Region

United States

Survey time period

2015

Supplementary notes

* Forecast.
Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.

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