Share of social network in digital advertising spending in the United States from 2015 to 2018

Share of social in digital ad spend in the U.S. 2015-2018 This statistic shows the social network advertising revenue as a share of total digital advertising expenditure in the United States. In 2015, U.S. social network advertising revenues accounted for 18.2 of total digital ad expenditure.
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Share of digital ad expenditure
201518.2%
2016*21.3%
2017*23.3%
2018*25.2%
Share of digital ad expenditure
201518.2%
2016*21.3%
2017*23.3%
2018*25.2%
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This statistic shows the social network advertising revenue as a share of total digital advertising expenditure in the United States. In 2015, U.S. social network advertising revenues accounted for 18.2 of total digital ad expenditure.
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Release date
October 2016
Region
United States
Survey time period
2015
Supplementary notes
* Forecast.
Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.
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