Consumer willingness to pay a premium for certain product attributes worldwide 2016

This statistic shows consumer willingness to pay a premium for certain product attributes worldwide as of 2016. As of 2016, 48 percent of global consumers stated that they would pay a premium for products that come with high quality standards.

Consumer willingness to pay a premium for certain product attributes worldwide as of 2016

Characteristic	Share of respondents
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Release date

December 2016

More information

Region

Worldwide

Survey time period

March 1 to 23, 2016

Number of respondents

30,000 respondents

Special properties

Respondents from across 63 countries

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