Importance of new retail payment methods to UK shoppers 2014, by purchase type

This statistic shows the results of a survey asking shoppers how important the acceptance by retailers of new payment options, such as digital wallets, Pay Pal and Softcard, are in the United Kingdom (UK) in 2014. Respondents were asked to rate on a scale of 1 to 5 (5 being very important) for speciality and consumable purchases. Of the respondents, 18 percent found new payment options very important for speciality purchases, such as homeware, fashion and entertainment products, while 17 percent found it very important for consumables, including groceries and healthy and beauty products.