A survey during the third quarter of 2020 found that 62.2 percent of Dutch internet users utilized search engines as one of their primary channels when actively looking for more information about brands, products, and services. Price comparison websites were ranked second with 44 percent of respondents stating that they mainly used them when researching brands.
Primary brand and product research channels according to internet users in the Netherlands as of 3rd quarter 2020
The original question asked to the respondents: "Which of the following online sources do you mainly use when you are actively looking for more information about brands, products or services?" Multiple answers were possible.
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We Are Social, & Hootsuite, & DataReportal. (February 11, 2021). Primary brand and product research channels according to internet users in the Netherlands as of 3rd quarter 2020 [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
We Are Social, und Hootsuite, und DataReportal. "Primary brand and product research channels according to internet users in the Netherlands as of 3rd quarter 2020." Chart. February 11, 2021. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
We Are Social, Hootsuite, DataReportal. (2021). Primary brand and product research channels according to internet users in the Netherlands as of 3rd quarter 2020. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
We Are Social, and Hootsuite, and DataReportal. "Primary Brand and Product Research Channels According to Internet Users in The Netherlands as of 3rd Quarter 2020." Statista, Statista Inc., 11 Feb 2021, https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
We Are Social & Hootsuite & DataReportal, Primary brand and product research channels according to internet users in the Netherlands as of 3rd quarter 2020 Statista, https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/ (last visited May 24, 2022)
