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Effect of digital comparison tools in the United Kingdom 2017

Purchasing behaviors of consumers using online comparison tools in the United Kingdom (UK) 2017

by S. O'Dea, last edited May 4, 2018
Effect of digital comparison tools in the United Kingdom 2017 This statistic shows the purchasing behavior of consumers who had previously used a price comparison tool, and those who were using such a tool for the first time in a given sector. It shows that consumers who had used a comparison tool previously were more likely to make a purchase using the tool again, with 43 percent of consumers in that category making a purchase through a comparison site.
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Purchasing behaviors of consumers using online comparison tools in the United Kingdom (UK) 2017

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Statistics on "Online shopping in the United Kingdom (UK)"
  • E-commerce overview
  • Online and mobile
  • Online shoppers
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