Most common reasons for unfollowing corporate accounts on Twitter Japan 2020

Leading reasons for unfollowing official company accounts on Twitter in Japan as of December 2020

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Release date

January 2021

Region

Japan

Survey time period

December 16 to 27, 2020

Number of respondents

1,100 respondents

Special properties

among Twitter users who follow official company accounts

Method of interview

Online survey

Supplementary notes

Survey question: "What is your reason for unfollowing an official company account on Twitter? Please check all the things that apply."

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