In the second quarter of 2020, about 63 percent of internet users in the United States said they had a negative attitude towards ads in online video clips. About 47 percent of respondents said the same about ads on websites.
Negative attitudes by age group
In the second quarter of 2018, the specific age groups of internet users in the United States were also examined. The people that were most annoyed by ads on websites were persons aged 56 and older. Almost sixty percent of this group held a negative viewpoint towards them. Just under forty percent of the youngest group (between the ages of 15 and 25) had the same negative opinion on website ads. However, online video ads were even less well-received in the United States that quarter, as each of the age groups felt more negatively towards them, compared to how they felt about ads on websites. Roughly sixty percent of the youngest internet users disliked these ads, while just over seventy percent of the oldest users were annoyed by them.
Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2020
Characteristic
Negative
Neutral
Postive
Don't know
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AudienceProject. (August 19, 2020). Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2020 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/247845/attitudes-to-online-advertising-us/
AudienceProject. "Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2020." Chart. August 19, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/247845/attitudes-to-online-advertising-us/
AudienceProject. (2020). Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2020. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/247845/attitudes-to-online-advertising-us/
AudienceProject. "Attitudes of Internet Users towards Advertising on Websites and in Online Video in The United States as of 2nd Quarter 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/247845/attitudes-to-online-advertising-us/
AudienceProject, Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2020 Statista, https://www.statista.com/statistics/247845/attitudes-to-online-advertising-us/ (last visited September 01, 2024)
Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/247845/attitudes-to-online-advertising-us/