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Internet user attitudes to online ads in the U.S. 2018
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Internet user attitudes to online ads in the U.S. 2018
Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
by A. Guttmann,
last edited
Jun 25, 2018
The statistic shows the attitudes of internet users towards advertising on websites and in online video in the United States as of the second quarter of 2018. During the survey, 15 percent of respondents said they liked ads on websites, and 13 percent said the same about ads in video clips.
Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
| Like | Neutral | Dislike | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| Like | Neutral | Dislike | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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by A. Guttmann,
last edited
Jun 25, 2018
The statistic shows the attitudes of internet users towards advertising on websites and in online video in the United States as of the second quarter of 2018. During the survey, 15 percent of respondents said they liked ads on websites, and 13 percent said the same about ads in video clips.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- Q2 2018
- Number of respondents
- *
- Age group
- 15 years and older
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
- The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- Q2 2018
- Number of respondents
- *
- Age group
- 15 years and older
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
- The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
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Statistics on "Digital advertising formats in the U.S."
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- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2018
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- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
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- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
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- Consumer attitudes
The most important statistics
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Statistics
- Brands and businesses on social media: consumer attitudes in the UK 2014
- User opinion: Personalized services and recommendations in European countries 2013
- Survey on general attitude towards internet ads after purchase in Sweden 2017
- Italy: percent change in revenue of Internet advertising market in 2016 by type
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- Display advertising video midpoint rate in the United Kingdom (UK) 2010-2014
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Italy: revenue of Internet advertising market in 2016 by type
- Online advertising revenue in the U.S. 2000-2018, by half-year
- Attitudes toward branded videos for the U.S. 2014
- Digital advertising expenditure in France 2008-2015
- Share of voice of media in Belgium 2017, by sector
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Adblockers: internet users' information sources in Spain in 2015
- Internet advertising revenue in Sweden 2015-2017
- Consumers avoiding food ingredients or nutrients Australia 2015/2016, by gender
- Treatment of direct mail in the U.S. 2012-2013
- Consumer reasons for barbecuing Germany 2017
- UK: potential cost of dissatisfied consumers abandoning retailers in 2016
- Attitudes to online delivery tracking of purchased items in the UK 2015
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- Digital advertising formats in the U.S.
- Online advertising metrics
- Digital advertising in Europe
- Digital advertising in North America
- Advertising in the Netherlands
- Advertising in Italy
- BRICS advertising
- Advertising in Belgium
- Programmatic advertising
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Canada
- Advertising consumption and perception
- Advertising in Africa
- Ad blocking
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Statistics on "Digital advertising formats in the U.S."
- Global internet advertising spending 2007-2021, by type
- Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of U.S. online advertising revenue in 2018, by type
- Online advertising revenue in the U.S. from 2004 to 2018, by pricing model
- U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Hispanic digital ad spend in the U.S. 2015-2020
- Programmatic digital video ad spend in the U.S. 2013-2020
- U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Digital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video ad spend in the U.S. 2015-2020
- Hispanic online video ad spend in the U.S. 2015-2020
- Display advertising spending in the U.S. 2014-2019
- Display advertising spending in the U.S. 2014-2019, by format
- Native digital display ad spend in the U.S. 2016-2018, by device
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic display ad spending in the U.S. 2013-2020
- Display ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Digital display ad revenue in the U.S. 2016-2019, by company
- U.S. net mobile display ad revenue of selected online companies 2015-2017
- Paid search ad spend worldwide 2015-2017
- Search marketing spending in the U.S. 2014-2019
- Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the U.S. 2015-2020
- Market share of search engines in the United States 2008-2019
- Opinions on online advertising relevance in the U.S. 2018, by age group
- Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads seen as well targeted by U.S. consumers in 2017
- U.S. internet users negative attitude towards ads on websites 2018, by age group
- U.S. consumers who find news sites banner advertising helpful 2017, by format
- U.S. internet users negative attitude towards ads in online videos 2018, by age group
- U.S. consumers who find search engine advertising annoying 2017
- U.S. consumers who find search engine advertising helpful 2017, by age
- U.S. consumers who purchased products after seeing an internet ad in 2017
- Brands and businesses on social media: consumer attitudes in the UK 2014
- User opinion: Personalized services and recommendations in European countries 2013
- Survey on general attitude towards internet ads after purchase in Sweden 2017
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Digital ad spend in the U.S. 2016, by format
- Display advertising video midpoint rate in the United Kingdom (UK) 2010-2014
- Distribution of internet advertising revenue in Scandinavian countries 2016-2021
- Italy: revenue of Internet advertising market in 2016 by type
- Online advertising revenue in the U.S. 2000-2018, by half-year
- Attitudes toward branded videos for the U.S. 2014
- Digital advertising expenditure in France 2008-2015
- Share of voice of media in Belgium 2017, by sector
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Adblockers: internet users' information sources in Spain in 2015
- Internet advertising revenue in Sweden 2015-2017
- Consumers avoiding food ingredients or nutrients Australia 2015/2016, by gender
- Treatment of direct mail in the U.S. 2012-2013
- Consumer reasons for barbecuing Germany 2017
- UK: potential cost of dissatisfied consumers abandoning retailers in 2016
- Attitudes to online delivery tracking of purchased items in the UK 2015
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