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Internet user attitudes to online ads in the U.S. 2018
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Internet user attitudes to online ads in the U.S. 2018
Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
The statistic shows the attitudes of internet users towards advertising on websites and in online video in the United States as of the second quarter of 2018. During the survey, 15 percent of respondents said they liked ads on websites, and 13 percent said the same about ads in video clips.
Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
| Like | Neutral | Dislike | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| Like | Neutral | Dislike | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Description
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The statistic shows the attitudes of internet users towards advertising on websites and in online video in the United States as of the second quarter of 2018. During the survey, 15 percent of respondents said they liked ads on websites, and 13 percent said the same about ads in video clips.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- Q2 2018
- Number of respondents
- *
- Age group
- 15 years and older
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
- The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- Q2 2018
- Number of respondents
- *
- Age group
- 15 years and older
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
- The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
Other statistics on the topic
Advertising consumption and perception
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Statistics
- Brands and businesses on social media: consumer attitudes in the UK 2014
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- Survey on general attitude towards internet ads after purchase in Sweden 2017
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- Advertising in Italy
- Digital advertising in Canada
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- Advertising consumption and perception
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- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
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- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
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- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
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- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
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