Importance of Marcom Effectiveness for organizations in Belgium 2017

The statistic displays the results of a survey concerning the importance of Marcom (Marketing communication) Effectiveness for organizations in Belgium in 2017. The survey results show that the vast majority of communications experts surveyed agreed that Marcom Effectiveness was an important concept within their organization. Over 50 percent of survey respondents strongly agreed that Marcom Effectiveness played an important role in their organization, while just seven percent of respondents disagreed.

To what extent do you agree with the statement: "Marketing Communication Effectiveness is an important term within in my organization"?*

Share of respondents
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Release date

December 2017



Survey time period

September 12, 2017 to October 25, 2017

Number of respondents

154 respondents

Special properties

communications experts in advertising, creative and media agencies

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "In welke mate gaat u akkoord met onderstaande uitspraken: "Marcom effectiveness is een belangrijk begrip binnen mijn organisatie" (in English: "Marketing Communication Effectiveness is an important term within in my organization")?"

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