Main reasons why young Japanese use social media in Japan 2018

Leading reasons why young people in Japan use social media platforms in 2018

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Release date

March 2018

Region

Japan

Survey time period

March 1 to 5, 2018

Number of respondents

2,027 respondents

Age group

15-39 years

Special properties

social media platform used at least once per week; multiple answeres allowed

Method of interview

Online survey

Supplementary notes

Sample rate distribution (n=2,027):
High school students n=503
University students n=510
Employees aged 20 to 29 n=507
Employees aged 30 to 39 n=507

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