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Impact of the coronavirus on pay TV cancelation in the U.S. 2020-2021

Share of U.S. consumers who would have still canceled their pay TV service if COVID-19 had not happened from July 2020 to February 2021

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Release date

March 2021


United States

Survey time period

July 2020 to February 2021

Number of respondents

3,008 respondents

Age group

14-74 years

Special properties

among those who canceled within the past three months and watch at least one hour of TV per week

Method of interview

Online survey

Supplementary notes

Original question: "Would you have still cancelled your cable, satellite, or telco service if Covid hadn't happened?"

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