Marketers view of financial transparency related to AI-run ads in the U.S. 2018
The statistic presents the share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018. During the survey, 78 percent of responding agencies said it was important to know all parties and fees associated with their media costs, while the same was true for 81 percent of marketers.