Views on AIs influence on advertising performance in the U.S. 2018

The statistic shows the share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning will improve advertising performance in the United States as of April 2018. During the survey, 17 percent of responding agencies completely agreed with this statement, while the same was true for 26 percent of surveyed marketers.

Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning will improve advertising performance in the United States as of April 2018

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Sources

Release date

May 2018

Region

United States

Survey time period

April 2018

Number of respondents

304 respondents

Special properties

among marketers and agency professionals

Method of interview

Online survey

Supplementary notes

Question: How much do you agree with the following statements about AI (artificial intelligence) and machine learning? - AI and machine learning will improve advertising performance.

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Statistics on "AI use in marketing"

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