J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowIn 2023, UM/ Manchester – run by IPG Mediabrands – topped the list of Europe's most effective advertising agencies, scoring 66.5 points in the presented effectiveness ranking. Media Investment/ Bucharest (part of the Group) and Arena Media/ Lisbon (Havas Media Group) followed with 43.2 and 42.2 points, respectively.
Besides UM/ Manchester, another IPG Mediabrands agency ranked sixth: Initiative/ Lisbon, based in the Portuguese capital, with 32 points. Their network belongs to the Interpublic Group of Companies (IPG), headquartered on the iconic Madison Avenue, in the heart of Manhattan. Overall, Europe (the continental market combined with the United Kingdom) accounted for little more than 14 percent of IPG's revenue in 2023.
The holding controlling the highest number of agencies in Europe's top 10 is based less than one kilometer away from IPG: The Omnicom Group runs OMD Worldwide, whose operations in Paris and Warsaw tied for eighth place with 28.3 points. Omnicom also owns PHD Worldwide, whose branch in Madrid ranked ninth with 27.3 points. In 2023, Europe's share in the Omnicom Group's revenue stood just below 30 percent.
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* For commercial use only
Basic Account
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.