This statistic shows the leading types of personalization experiences used by marketers worldwide as of March 2017. The results show that 65 percent of marketing respondents used personalization in e-mail campaigns, whereas 18 percent of respondents did the same in videos.
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Most used types of personalization experiences by marketers worldwide 2017
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Leading types of personalization experiences used by marketers worldwide as of March 2017
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This statistic shows the leading types of personalization experiences used by marketers worldwide as of March 2017. The results show that 65 percent of marketing respondents used personalization in e-mail campaigns, whereas 18 percent of respondents did the same in videos.
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Description
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This statistic shows the leading types of personalization experiences used by marketers worldwide as of March 2017. The results show that 65 percent of marketing respondents used personalization in e-mail campaigns, whereas 18 percent of respondents did the same in videos.
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- Show publisher information
- Release date
- April 2017
- Region
- Worldwide
- Survey time period
- February 16 to March 28, 2017
- Number of respondents
- 110 respondents
- Method of interview
- Online survey
- Supplementary notes
- Question: What types of personalized experiences do you use?
More information
- Region
- Worldwide
- Survey time period
- February 16 to March 28, 2017
- Number of respondents
- 110 respondents
- Method of interview
- Online survey
- Supplementary notes
- Question: What types of personalized experiences do you use?
Other interesting statistics
Perceived ROI level from digital marketing channels worldwide 2017
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+Personalization in marketing - ways of using data 2016
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+Opinions on personalization in marketing in the U.S. 2017
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+North American company adoption levels of selected marketing technologies in 2017
+
+Companies doing well at personalization online in the U.S. 2017
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Statistics on "Marketing personalization"
- Overview & usage
The most important statistics
- Digital channels in which personalized communication is used worldwide as of March 2018Usage of personalization in digital marketing channels worldwide 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017Most used types of personalization experiences by marketers worldwide 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018Personalization format usage worldwide 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016Share of marketing budget spent on digital personalization worldwide 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Marketer perspective
The most important statistics
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017Leading website and in-app personalization benefits worldwide 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017Main obstacles to using personalization among North American marketers 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017North American company adoption levels of selected marketing technologies in 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017Degrees of satisfaction with online channel personalization levels worldwide 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Consumer perspective
The most important statistics
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by genderNorth American consumer preference of retail personalization form 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age groupNorth American consumer preference of retail personalization form 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017U.S. consumer expected personalized experiences in exchange for personal data 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industryU.S. consumer view of successful online personalization use 2017, by industry
- Effectiveness
The most important statistics
- Most effective personalization tactics according to marketing executives in the United States as of April 2017Most effective personalization strategies in the U.S. 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)Top-performing e-commerce marketing personalization tactics worldwide 2017
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channelU.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017Companies doing well at personalization online in the U.S. 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017Companies doing well at personalization offline in the U.S. 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
The most important statistics
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018North America: planned changes in e-mail marketing strategies 2016-2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
Popular Related Keywords
- e-mail marketing
- online marketing
- marketing tools
- online marketing tools
- marketing communication
- online marketing methods
- product recommendations
- online advertising
- customer communication
- customer recommendation
- personalization
- personalized product Information
- personalized product recommendation
- target audience
- targeting
- targeted advertising
- triggered e-mail
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of personalized message versions created for a given campaign worldwide 2016
- U.S. consumer willingness to buy from companies using online personalization 2017
- U.S. consumer view of successful offline personalization use 2017, by industry
- U.S. consumer willingness to buy from companies using offline personalization 2017
- Marketing spending of the construction industry in Spain in 2015, by segment
- Distribution of the marketing spending in Spain in 2015, by segment
- Marketing spending of the consumer goods industry in Spain in 2015, by segment
- Content marketing: monthly investment of advertising companies in Spain 2016
- Marketing spending of the textile and fashion industry in Spain in 2015, by segment
- Distribution of investment in marketing in Spain in 2015, by industry
- Marketing spending in Spain 2010-2015
- Marketing spending of the ICT industry in Spain in 2015, by segment
- Marketing spending of the business services industry in Spain in 2015, by segment
- Share of investment in advertising and communication in Spain in 2015, by segment
- Share of investment in digital marketing in Spain in 2015, by segment
- Changes in personal approach to marketing according to German marketers 2015
- Consumer associations with mail from businesses in the United Kingdom (UK) 2013
- Level of maturity of using third party data for targeting in Belgium 2016
- Marketing spending of the sports and recreation industry in Spain in 2015, by segment
- Marketing spending of the transport & tourism industry in Spain in 2015, by segment
Studies
- Marketing personalization
- B2B marketing
- 2018 Trends in Personalization
- The Power Of Me
- 2017 Trends in Personalization
- The Personalization Imperative For Content Marketing
- US Public Libraries Marketing and Communications Landscape
- B2C Marcomm Personalization
- Social media marketing
- SME marketing in the U.S.
- Data usage in marketing and advertising
- Content marketing in the U.S.
- Digital marketing in the United Kingdom (UK)
- Digital Roadblock: 2015 Refresh EMEA
- De Nationale B2B leadgeneratie benchmark 2016
Statistics on the topic
Free statistics
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Maximum number of personalized marketing message versions generated for a given initiative worldwide as of May 2016
Premium Statistics
- Digital channels in which personalized communication is used worldwide as of March 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry
- Digital companies perceived as successful at personalizing online experiences according to consumers in the United States as of October 2016
- Most effective personalization tactics according to marketing executives in the United States as of April 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by income
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Personalized e-mail marketing target groups in North America as of September 2016
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Share of consumers likely to do business with companies offering personalized experiences online in the United States as of April 2017, by industry
- Share of consumers who think companies are successful at delivering offline personalized experiences in the United States as of April 2017, by industry
- Share of consumers likely to do business with companies offering personalized experiences offline in the United States as of April 2017, by industry
- Investment of the construction industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Distribution of the total investment in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the consumer goods industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Distribution of advertising companies based on their monthly investment in content marketing strategies in Spain in 2016
- Investment of the textile and fashion industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Distribution of the investment in marketing strategies in Spain in 2015, by industry
- Annual investment in marketing strategies in Spain from 2010 to 2015 (in million euros)
- Investment of the information and communications technology (ICT) industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the business services industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Distribution of the investment in advertising, promotion and communication in Spain in 2015, by segment
- Distribution of the investment in digital marketing in Spain in 2015, by segment
- Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with.
- Consumer associations with mail communication by businesses in the United Kingdom (UK) 2013*
- Indicate the level of maturity of the following: "We use third-party data to target customers"
- Investment of the sports and recreation industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the transportation and tourism industry in marketing strategies in Spain in 2015, by segment (in million euros)
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