In a February 2020 survey, marketers from the U.S and the UK were asked about the cases they were aiming to solve with the use of personalization. The results show that 46 percent of marketing respondents used personalization to recommend products to purchase. Also 46 percent said they were using personalization in predictive customer service.
Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020
*302 respondents from the U.S. and 102 respondents from the UK Question: For every dollar that you spend on personalization, how many dollars do you get back in ROI?
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Adobe. (May 26, 2020). Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020 [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/809137/leading-personalization-types-marketers-worldwide/
Adobe. "Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020." Chart. May 26, 2020. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/809137/leading-personalization-types-marketers-worldwide/
Adobe. (2020). Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020. Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/809137/leading-personalization-types-marketers-worldwide/
Adobe. "Leading Cases for Use of Personalization According to Marketers in The United States and The United Kingdom as of February 2020." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/809137/leading-personalization-types-marketers-worldwide/
Adobe, Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020 Statista, https://www.statista.com/statistics/809137/leading-personalization-types-marketers-worldwide/ (last visited May 28, 2022)
