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Most used cases of personalization experiences by marketers U.S. and UK 2020

Published by Statista Research Department, Feb 19, 2021
In a February 2020 survey, marketers from the U.S and the UK were asked about the cases they were aiming to solve with the use of personalization. The results show that 46 percent of marketing respondents used personalization to recommend products to purchase. Also 46 percent said they were using personalization in predictive customer service.

Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020

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© Statista 2021

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Sources

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Release date

May 2020

Region

United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

404*

Method of interview

Online survey

Supplementary notes

*302 respondents from the U.S. and 102 respondents from the UK
Question: For every dollar that you spend on personalization, how many dollars do you get back in ROI?

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