J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowMost used cases of personalization experiences by marketers U.S. and UK 2020
In a February 2020 survey, marketers from the U.S and the UK were asked about the cases they were aiming to solve with the use of personalization. The results show that 46 percent of marketing respondents used personalization to recommend products to purchase. Also 46 percent said they were using personalization in predictive customer service.
