- Media & Advertising›
- Advertising & Marketing ›
Most used types of personalization experiences by marketers worldwide 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Most used types of personalization experiences by marketers worldwide 2017
Leading types of personalization experiences used by marketers worldwide as of March 2017
This statistic shows the leading types of personalization experiences used by marketers worldwide as of March 2017. The results show that 65 percent of marketing respondents used personalization in e-mail campaigns, whereas 18 percent of respondents did the same in videos.
Leading types of personalization experiences used by marketers worldwide as of March 2017
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the leading types of personalization experiences used by marketers worldwide as of March 2017. The results show that 65 percent of marketing respondents used personalization in e-mail campaigns, whereas 18 percent of respondents did the same in videos.
Show more- Show sources information
- Show publisher information
- Release date
- April 2017
- Region
- Worldwide
- Survey time period
- February 16 to March 28, 2017
- Number of respondents
- 110 respondents
- Method of interview
- Online survey
- Supplementary notes
- Question: What types of personalized experiences do you use?
Source
- Show sources information
- Show publisher information
- Release date
- April 2017
More information
- Region
- Worldwide
- Survey time period
- February 16 to March 28, 2017
- Number of respondents
- 110 respondents
- Method of interview
- Online survey
- Supplementary notes
- Question: What types of personalized experiences do you use?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Marketing personalization
- 87 page/s
- English
- pptx
- Detailed references
Everything On "Marketing personalization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Marketing personalization"
- Overview & usage
The most important statistics
- Digital channels in which personalized communication is used worldwide as of March 2018Usage of personalization in digital marketing channels worldwide 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017Most used types of personalization experiences by marketers worldwide 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018Personalization format usage worldwide 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016Share of marketing budget spent on digital personalization worldwide 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Marketer perspective
The most important statistics
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017Leading website and in-app personalization benefits worldwide 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017Main obstacles to using personalization among North American marketers 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017North American company adoption levels of selected marketing technologies in 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017Degrees of satisfaction with online channel personalization levels worldwide 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Consumer perspective
The most important statistics
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by genderNorth American consumer preference of retail personalization form 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age groupNorth American consumer preference of retail personalization form 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017U.S. consumer expected personalized experiences in exchange for personal data 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industryU.S. consumer view of successful online personalization use 2017, by industry
- Effectiveness
The most important statistics
- Most effective personalization tactics according to marketing executives in the United States as of April 2017Most effective personalization strategies in the U.S. 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)Top-performing e-commerce marketing personalization tactics worldwide 2017
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channelU.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017Companies doing well at personalization online in the U.S. 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017Companies doing well at personalization offline in the U.S. 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
The most important statistics
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018North America: planned changes in e-mail marketing strategies 2016-2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
Popular Related Keywords
- e-mail marketing
- online marketing
- marketing tools
- online marketing tools
- marketing communication
- online marketing methods
- product recommendations
- online advertising
- customer communication
- customer recommendation
- personalization
- personalized product Information
- personalized product recommendation
- target audience
- targeting
- targeted advertising
- triggered e-mail
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of personalized message versions created for a given campaign worldwide 2016
- U.S. consumer view of successful offline personalization use 2017, by industry
- Most implemented social media programs in companies in France 2018
- Marketing spending of the transport & tourism industry in Spain in 2015, by segment
- Marketing spending of the textile and fashion industry in Spain in 2015, by segment
- Marketing spending of the construction industry in Spain in 2015, by segment
- Marketing spending of the community service industry in Spain in 2015, by segment
- Distribution of investment in marketing in Spain in 2015, by industry
- Marketing spending in Spain 2010-2015
- Marketing spending of the sports and recreation industry in Spain in 2015, by segment
- Share of investment in digital marketing in Spain in 2015, by segment
- Share of investment in advertising and communication in Spain in 2015, by segment
- Marketing spending of the ICT industry in Spain in 2015, by segment
- Marketing spending of the business services industry in Spain in 2015, by segment
- Marketing spending of the consumer goods industry in Spain in 2015, by segment
- Changes in personal approach to marketing according to German marketers 2015
- Marketing strategies found to be most effective by nonprofits in the U.S. 2012
- Distribution of the marketing spending in Spain in 2015, by segment
- Changes in personal approach to marketing according to French marketers 2015
- Marketing strategies by hotels during the economic crisis
Studies
- Marketing personalization
- B2B marketing
- 2018 Trends in Personalization
- 2017 Trends in Personalization
- The Power Of Me
- The Belgian CMO Marketing Survey 2018
- The Personalization Imperative For Content Marketing
- B2C Marcomm Personalization
- US Public Libraries Marketing and Communications Landscape
- Digital marketing in the United Kingdom (UK)
- Social media marketing
- Content marketing
- SME marketing in the U.S.
- AI use in marketing
- Data usage in marketing and advertising
Statistics on "Marketing personalization"
- Digital channels in which personalized communication is used worldwide as of March 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry
- Digital companies perceived as successful at personalizing online experiences according to consumers in the United States as of October 2016
- Most effective personalization tactics according to marketing executives in the United States as of April 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by income
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Personalized e-mail marketing target groups in North America as of September 2016
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Maximum number of personalized marketing message versions generated for a given initiative worldwide as of May 2016
- Share of consumers who think companies are successful at delivering offline personalized experiences in the United States as of April 2017, by industry
- Ranking of the most implemented social media programs by companies in France in 2018, by type of program*
- Investment of the transportation and tourism industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the textile and fashion industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the construction industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the community service industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Distribution of the investment in marketing strategies in Spain in 2015, by industry
- Annual investment in marketing strategies in Spain from 2010 to 2015 (in million euros)
- Investment of the sports and recreation industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Distribution of the investment in digital marketing in Spain in 2015, by segment
- Distribution of the investment in advertising, promotion and communication in Spain in 2015, by segment
- Investment of the information and communications technology (ICT) industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the business services industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the consumer goods industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with.
- Which marketing activities do you find to be effective for your organization today?
- Distribution of the total investment in marketing strategies in Spain in 2015, by segment (in million euros)
- Below are some statements that may reflect the extent to which your personal approach to marketing may have changed over the last 12 months. Please indicate which ones you agree with.
- What marketing/pricing strategies will you implement in your hotel given the current economic crisis?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.