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Most used types of personalization experiences by marketers worldwide 2017

Published by A. Guttmann, May 8, 2018
This statistic shows the leading types of personalization experiences used by marketers worldwide as of March 2017. The results show that 65 percent of marketing respondents used personalization in e-mail campaigns, whereas 18 percent of respondents did the same in videos.

Leading types of personalization experiences used by marketers worldwide as of March 2017

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Release date

April 2017

Region

Worldwide

Survey time period

February 16 to March 28, 2017

Number of respondents

110 respondents

Method of interview

Online survey

Supplementary notes

Question: What types of personalized experiences do you use?

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Topics

Personalized marketing E-mail marketingU.S. Millennials: Media & MarketingInfluence marketingMarketing technology
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