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Most used cases of personalization experiences by marketers U.S. and UK 2020

Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020

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Sources

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Release date

May 2020

Region

United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

404*

Method of interview

Online survey

Supplementary notes

*302 respondents from the U.S. and 102 respondents from the UK
Question: For every dollar that you spend on personalization, how many dollars do you get back in ROI?

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Statistics on " E-mail marketing in the United Kingdom (UK) "

Statistics on E-mail marketing in the United Kingdom (UK)

Overview

5

Financials

6

Metrics

6

Marketer use

8

Consumer behavior

7

Further related statistics

19

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