The statistic presents the share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018. During the survey, 72 percent of responding agencies said it was important to know how data and algorithms were used to automate campaigns, and the same was true for responding marketers.
Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018
Characteristic
Agency
Marketer
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Question: How important are the following types of advertising transparency to you/your organization? - Decision Transparency - Knowing How Data And Algorithms Were Used To Automate Campaign Decisions And Optimizations
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Magnetic. (July 13, 2018). Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/880770/marketer-view-of-decision-transparency-in-ai-run-ads/
Magnetic. "Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018." Chart. July 13, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/880770/marketer-view-of-decision-transparency-in-ai-run-ads/
Magnetic. (2018). Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/880770/marketer-view-of-decision-transparency-in-ai-run-ads/
Magnetic. "Share of Marketing and Agency Professionals Who Believe It Is Important to Know The Decisions behind Data and Algorithm Usage Related to Ai-run Ad Campaigns in The United States as of June 2018." Statista, Statista Inc., 13 Jul 2018, https://www.statista.com/statistics/880770/marketer-view-of-decision-transparency-in-ai-run-ads/
Magnetic, Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018 Statista, https://www.statista.com/statistics/880770/marketer-view-of-decision-transparency-in-ai-run-ads/ (last visited July 27, 2024)
Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018 [Graph], Magnetic, July 13, 2018. [Online]. Available: https://www.statista.com/statistics/880770/marketer-view-of-decision-transparency-in-ai-run-ads/
