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Expenses of U.S. advertising agencies 2007-2017
Expenses of U.S. advertising agencies 2007-2017
Estimated expenses of U.S. advertising agencies from 2007 to 2017 (in billion U.S. dollars)
The statistic presents estimated data on the annual expenses of U.S. advertising agencies from 2007 to 2017. In 2017, U.S. advertising agencies spent a total of 32.82 billion U.S. dollars.
Estimated expenses of U.S. advertising agencies from 2007 to 2017 (in billion U.S. dollars)
Loading statistic...
| Expenses in billion U.S. dollars | |
|---|---|
| 2017 | 32.82 |
| 2016 | 30.48 |
| 2015 | 29.68 |
| 2014 | 27.7 |
| 2013 | 26.65 |
| 2012 | 26.25 |
| 2011 | 23.53 |
| 2010 | 23.66 |
| 2009 | 22.48 |
| 2008 | 23.85 |
| 2007 | 22.67 |
| Expenses in billion U.S. dollars | |
|---|---|
| 2017 | 32.82 |
| 2016 | 30.48 |
| 2015 | 29.68 |
| 2014 | 27.7 |
| 2013 | 26.65 |
| 2012 | 26.25 |
| 2011 | 23.53 |
| 2010 | 23.66 |
| 2009 | 22.48 |
| 2008 | 23.85 |
| 2007 | 22.67 |
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Description
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The statistic presents estimated data on the annual expenses of U.S. advertising agencies from 2007 to 2017. In 2017, U.S. advertising agencies spent a total of 32.82 billion U.S. dollars.
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- Release date
- November 2018
- Region
- United States
- Survey time period
- 2007 to 2017
- Supplementary notes
-
Figures for periods prior to 2013 come from previous reporting.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- 2007 to 2017
- Supplementary notes
-
Figures for periods prior to 2013 come from previous reporting.
Figures have been rounded.
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Statistics on "Advertising agencies in the U.S."
- Industry overview
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- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)Advertising agencies revenue in the U.S. 2010-2022
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)Ad agency revenue in the U.S. 2017, by source
- Change in agency revenue in the United States from 2001 to 2017U.S. agency revenue growth 2001-2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2017, by disciplineGrowth rate of U.S. agency revenue 2009-2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. advertising agencies ad spend 2010-2017
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- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)Marketing services spending in North America 2015-2018
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)SMBs in the U.S.: digital marketing services spending 2020, by target
- Employment and payroll
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- Number of advertising agencies' employees in the United States from January 2010 to October 2015Advertising agency employment in the U.S. 2010-2015
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- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)Annual payroll in U.S. advertising services 2014-2016, by sector
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)Best paid advertising technology personnel worldwide 2015
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- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)Revenue of world's largest PR networks in 2016
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- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2017, by net fees
- Leading public relations firms with major U.S. operations in 2017, by number of employeesLeading PR firms in the U.S. in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)Leading Hispanic agencies in the U.S. 2014, by revenue
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The most important statistics
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)WPP digital media spending on Google and Facebook 2014-2016
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- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Distribution of revenue generated by Havas Group from 2013 to 2016, by regionHavas Group revenue 2013-2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017Number of acquisitions made by ad agencies worldwide as of 2017
- Doing business
The most important statistics
- Number of marketing/advertising agencies hired per company in the United States as of April 2016Number of agencies hired per company in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading factors influencing the success of advertising pitch in the United States as of January 2018Leading factors influencing advertising pitch wins in the U.S. 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- What is your approximate win rate?U.S. ad agencies: win rates 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Revenue of U.S. advertising agencies 2000-2017
- Revenue sources of U.S. direct mail advertising companies 2017
- Most successful agencies participating in the Cannes Lions in Germany 2018
- Advertising industry employees in Germany 2015, by field of work
- Number of employees in the advertising services industry in Denmark 2008-2016
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- Italy: advertising market share 2015, by sector
- Ranking of leading owner-operated advertising agencies in Germany 2017
- Job openings for jobs in advertising in Germany 2015, by segment
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- Global advertising revenue 2010-2020
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Studies
- Advertising industry in Spain
- TV advertising in the U.S.
- Digital advertising in Europe
- Advertising in Belgium
- Advertising in Germany
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in North America
- Food advertising in the United States
- Advertising in Brazil
- BRICS advertising
- Luxury advertising and marketing
- Advertising in Mexico
- Advertising in the Nordics
Statistics on "Advertising agencies in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Advertising agencies revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Revenue generated by advertising agencies in the United States in 2017, by source (in million U.S. dollars)
- Change in agency revenue in the United States from 2001 to 2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Advertising spending in the advertising agencies industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Share of digital in advertising agency revenue in the United States from 2009 to 2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by service
- Number of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2016 to 2018, by region
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018 (in billion U.S. dollars)
- Small and medium businesses digital marketing services spending in the United States in 2020, by target (in billion U.S. dollars)
- Number of advertising agencies' employees in the United States from January 2010 to October 2015
- Growth rate of agency revenue in the U.S. in 2016, by discipline
- Annual payroll* in U.S. advertising and related services industry in 2014 and 2016, by sector (in million U.S. dollars)
- Best paid people in advertising technology worldwide in 2015 (in million U.S. dollars)
- Best paid agency managers worldwide in 2015 (in million U.S. dollars)
- Leading global media holding groups worldwide in 2016, by overall activity billings
- Leading advertising agency groups worldwide in 2016, by revenue (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- World's largest public relations networks in 2016, based on PR revenue (in million U.S. dollars)
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Leading advertising and marketing-services agencies in the United States in 2017, by revenue (in million U.S. dollars)
- Leading digital agency networks in the United States in 2017, by revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Leading Hispanic agencies in the United States in 2014, ranked by revenue (in million U.S. dollars)
- Leading media agencies in the United States in 2014, ranked by revenue from Hispanic media activities (in million U.S. dollars)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Digital media spending of WPP on Google and Facebook worldwide from 2014 and 2016 (in million U.S. dollars)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Distribution of revenue generated by Havas Group from 2013 to 2016, by region
- Number of acquisitions carried out by selected advertising agencies as of July 2017
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Number of marketing/advertising agencies hired per company in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading factors influencing the success of advertising pitch in the United States as of January 2018
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- What is your approximate win rate?
- Why do you think your win rate isn't better?
- Client retention rates of the leading public relations agencies as of March 2019
- Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channel
- Do you receive rebates from media vendors?
- Are rebates received from media vendors disclosed to your clients?
- Level of concern about ad blocking impact according to advertising agency professionals in the United States as of May 2015
- What level of seniority do you hope to achieve within your current company/within the industry?
- Leading challenges of working with an advertising/marketing agency in the United States as of April 2016
- Estimated aggregate revenue of U.S. advertising agencies from 2000 to 2017 (in billion U.S. dollars)
- Revenue generated by direct mail advertising companies in the United States in 2017, by source (in million U.S. dollars)
- Cannes Lions: ranking of the most successful participating advertising agencies in Germany in 2018
- Number of employees in the advertising industry in Germany in 2015, by field of work*
- Number of employees in the advertising services industry in Denmark from 2008 to 2016
- Number of employees in the advertising services industry in Denmark from 2008 to 2016, by gender
- Market share of the advertising industry in Italy in 2015, by sector
- Ranking of the leading owner-operated, independent advertising agencies in Germany in 2017
- Number of different job offers in advertising in Germany in 2015, by segment
- Share of respondents that agreed fully or mostly with the following statements about advertising in Germany in 2012
- Growth of advertising revenue worldwide from 2016 to 2021, by region
- Growth rate in advertising revenue in Italy from 2014 to 2017, by medium
- Attitudes towards advertising in Germany from 2009 to 2012
- Market share of the internet advertising industry in Italy in 2015, by device
- Global advertising spending from 2010 to 2020 (in billion U.S. dollars)
- Change in advertising expenditure in selected countries from 2015 to 2019
- Most common methods of freelance copywriters for finding new clients in the United Kingdom (UK) in 2018
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