Marketers comfort level with AI tech handling their ad campaigns in the U.S. 2018

The statistic presents the share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018. During the survey, 21 percent of responding agencies said they were comfortable with fully automated AI-run campaigns, while the same was true for 23 percent of marketers.

Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018

AgencyMarketer
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Sources

Release date

July 2018

Region

United States

Survey time period

June 2018

Number of respondents

317 respondents

Special properties

among marketers and agency professionals

Method of interview

Online survey

Supplementary notes

Question: Given the current state of AI automation, to what degree are you comfortable allowing AI-enabled ad tech to automate the execution of your advertising campaigns?

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Statistics on "AI use in marketing"

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