Leading criteria for umbrella purchases in Japan 2018, by gender

This statistic illustrates the results of a survey conducted in April 2018 about the main factors umbrella purchasing decisions are based on in Japan, broken down by gender. The survey revealed that the majority of male and female respondents, about 59 percent, took the price point of an umbrella into consideration when making purchasing decisions.

Main factors umbrella purchasing decisions are based on in Japan as of April 2018, by gender

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Release date

May 2018



Survey time period

April 9 to 20, 2018

Number of respondents

3,436 respondents

Age group

20 years and older

Special properties

up to three answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "When you buy umbrellas, what are the main factors your purchasing decision is based on?"

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