Chinese parents' perception of baby products 2017, by city

This statistic illustrates the parents' attitudes towards baby and child products in mainland China as of March 2017, by city. During the survey period, 96 percent of the respondents in Shanghai stated that they are always mindful of publicity and reports on the product safety.

Parents' attitudes towards baby and child products in mainland China as of March 2017, by city

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2017



Survey time period

March 2017

Number of respondents

3,000 respondents*

Age group

25-45 years

Special properties

of the surveyed cities, focus groups were held only in Shanghai and Chengdu

Method of interview

Face-to-face interview, online survey

Supplementary notes

*Middle-class parents in ten major cities in mainland China who have children under the age of six, at the same time, consumers who have purchased at least three categories of baby and child products in the past year.

Middle-class is defined differently by region, with monthly household income:
In Beijing, Shanghai and Guangzhou: RMB 15,000 or above;
In Chengdu, Wuhan, Shenyang, Nanjing and Changsha: RMB 9,000 or above;
In Suzhou and Qingdao: RMB 7,000 or above.

“Baby and child products” used in this survey refers to products used by babies and children under the age of six that belong to the following six categories:
food, clothing, toys, sanitary care products, daily-use articles and furniture.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Baby care market in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.