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Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s)

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Leading U.S. online fashion search keywords Q2 2018, by organic value This statistic presents the most popular online fashion search keywords in the United States in the second quarter of 2018, sorted by organic value. According to the findings, the most popular online fashion search keyword during the second quarter of 2018 was "swimsuits", which had a total organic value of 3.38 million. Coming in second was the keyword "dress", which had an organic value of 3.22 million.
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Total organic value in thousands
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Description Source More information
This statistic presents the most popular online fashion search keywords in the United States in the second quarter of 2018, sorted by organic value. According to the findings, the most popular online fashion search keyword during the second quarter of 2018 was "swimsuits", which had a total organic value of 3.38 million. Coming in second was the keyword "dress", which had an organic value of 3.22 million.
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Release date
August 2018
Region
United States
Survey time period
April to June 2018
Special properties
across Google US
Supplementary notes
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms include 1,548 of the most commercially valuable terms, and categories consist of the following three options, womenswear, menswear, and non-gender specific.
The source calculates the 'Organic Value Score' based on three key conversion metrics: search volume (number of searches per month), CPC (suggested bid) and competition (number of advertisers bidding). This produces an average measurement in regards to the visibility, popularity and value of the term.

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