Political ads clout on U.S. voters decisions to take action 2018, by type & ethnicity

Published by
Michele Majidi,
Jan 6, 2023
This statistic illustrates the political advertising influencing voter decision to take action in the United States as of June 2018, by type and ethnicity. According to the findings, 59 percent of Hispanic respondents was influenced by TV ads to seek out information about and or discuss a political candidate they saw advertised.

Political advertising influencing voter decision to take action in the United States as of June 2018, by type and ethnicity

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Release date

August 2018

Region

United States

Survey time period

May to June 2018

Number of respondents

1,003 respondents

Age group

18 years and older

Special properties

sample consists of registered or likely voters

Method of interview

Online survey

Supplementary notes

Question: Which of the following types of political advertisements have prompted you to take an action (i.e. seek information about a political candidate/issue, discuss with family/friends/co-workers)?

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Audio

5

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3

Environmental, social, and corporate governance (ESG)

8

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Artificial intelligence (AI)

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