In the context of influencer marketing, the comment section is essential. A poll conducted in Italy in 2019 showed that most interactions are not addressed to the influencers or other followers, but posted as comments to the sponsored content released by the influencers. 35 percent of users reported to leave such comments sometimes, while 15 percent stated they did it often.
When interacting with a brand-sponsored influencer, how often do you..?
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Statistics on Influencer marketing in Italy
Overview
5
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2021
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2021
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Budgets and costs
4
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
Doing business
6
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Objectives related to influencer marketing in Italy 2021
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
- Premium Statistic Number of incidents with FMCG influencers worldwide 2020, by country
Market leaders
8
- Premium Statistic Most popular Italian influencers on Instagram 2022
- Premium Statistic Most mentioned brands on Italian-language Instagram worldwide 2021
- Premium Statistic Highest-paid Italian fashion influencers on Instagram in March 2021
- Basic Statistic Most followed Italian Olympics athletes on Instagram 2021
- Basic Statistic Leading TikTok creators in Italy H1 2021, by number of video views
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian TikTok creators 2021, by number of followers
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
Consumer perspective
6
- Premium Statistic Reasons why Italians follow influencers 2021
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2021
- Premium Statistic Ad formats driving brand discovery of Gen Z in Italy 2021
- Premium Statistic Channels used by Gen Z to acquire brand information in Italy 2021
- Premium Statistic Influencer marketing effectiveness in Italy in February 2021
Further related statistics
10
- Popular ways to discover influencers in Italy in 2019, by user characteristics
- Popular ways for followers to discover influencers in Italy in 2019
- Relevance of sponsored ads presented by social media influencers in Norway 2019
- Purchase channels of products sponsored by influencers in Italy in 2019
- Impulse purchase of products sponsored by influencers in Italy in 2019
- Influencer social video posts share in 2018, by tier and platform
- Users who affirmed that virtual relations are worse than the personal, by country
- Italy: main channels to look for influencers in marketing 2019
- Amounts spent on purchases influenced by online influencers in U.S. 2018
- Kids influenced by vloggers in the Netherlands 2017, by age
Further Content: You might find this interesting as well
Statistics
- Popular ways to discover influencers in Italy in 2019, by user characteristics
- Popular ways for followers to discover influencers in Italy in 2019
- Relevance of sponsored ads presented by social media influencers in Norway 2019
- Purchase channels of products sponsored by influencers in Italy in 2019
- Impulse purchase of products sponsored by influencers in Italy in 2019
- Influencer social video posts share in 2018, by tier and platform
- Users who affirmed that virtual relations are worse than the personal, by country
- Italy: main channels to look for influencers in marketing 2019
- Amounts spent on purchases influenced by online influencers in U.S. 2018
- Kids influenced by vloggers in the Netherlands 2017, by age
Ipsos. (June 5, 2020). When interacting with a brand-sponsored influencer, how often do you..? [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. "When interacting with a brand-sponsored influencer, how often do you..?." Chart. June 5, 2020. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. (2020). When interacting with a brand-sponsored influencer, how often do you..?. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. "When Interacting with a Brand-sponsored Influencer, How Often Do You..?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos, When interacting with a brand-sponsored influencer, how often do you..? Statista, https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/ (last visited January 31, 2023)
When interacting with a brand-sponsored influencer, how often do you..? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/