In the context of influencer marketing, the comment section is essential. A poll conducted in Italy in 2019 showed that most interactions are not addressed to the influencers or other followers, but posted as comments to the sponsored content released by the influencers. 35 percent of users reported to leave such comments sometimes, while 15 percent stated they did it often.
When interacting with a brand-sponsored influencer, how often do you..?
This question was phrased by the source as follows: "Pensa ora a quando queste persone parlano/promuovono prodotti o servizi. Quanto spesso ti capita di chiedere informazioni direttamente all'influencer"
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Ipsos. (June 5, 2020). When interacting with a brand-sponsored influencer, how often do you..? [Graph]. In Statista. Retrieved September 22, 2020, from https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. "When interacting with a brand-sponsored influencer, how often do you..?." Chart. June 5, 2020. Statista. Accessed September 22, 2020. https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. (2020). When interacting with a brand-sponsored influencer, how often do you..?. Statista. Statista Inc.. Accessed: September 22, 2020. https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos. "When Interacting with a Brand-sponsored Influencer, How Often Do You..?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/
Ipsos, When interacting with a brand-sponsored influencer, how often do you..? Statista, https://www.statista.com/statistics/1125831/interaction-with-brand-sponsored-influencers-italy/ (last visited September 22, 2020)
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