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Interaction with brand-sponsored influencers in Italy in 2019

In the context of influencer marketing, the comment section is essential. A poll conducted in Italy in 2019 showed that most interactions are not addressed to the influencers or other followers, but posted as comments to the sponsored content released by the influencers. 35 percent of users reported to leave such comments sometimes, while 15 percent stated they did it often.

When interacting with a brand-sponsored influencer, how often do you..?

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Release date

June 2020



Survey time period

March and April 2019

Number of respondents

692 respondents

Age group

16-54 years

Special properties

followers of influencers or celebrities

Supplementary notes

This question was phrased by the source as follows: "Pensa ora a quando queste persone parlano/promuovono prodotti o servizi. Quanto spesso ti capita di chiedere informazioni direttamente all'influencer"

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Statistics on "Influencer marketing in Italy"

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