Outdoor advertising penetration in Spain 2022, by age group

Share of individuals that reported seeing out-of-home (OOH) advertising in Spain in 2022, by age group

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Release date

2023

Region

Spain

Survey time period

2022

Number of respondents

29,790*

Age group

14 years and older

Special properties

among people who saw ads during the last week

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* 25,315 personal “face to face” interviews + 4,475 online interviews.
- 1st wave 2022.
From January 12 to March 15, 2022: 8,454 “face to face” interviews + 1,503 online interviews.
- 2nd wave 2022:
From March 30 to June 7, 2022: 8,391 “face to face” interviews + 1,472 online interviews.
- 3rd wave 2022:
From September 5 to November 6, 2022: 8,470 “face to face” interviews + 1,500 online interviews.

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