Netherlands: online grocery shopping channels 2019

More consumers in the Netherlands started to use online grocery shopping in 2019. In February 2019, half of Dutch online shoppers indicated they did not buy their groceries online. The source originally stated that part of this might be due to the high number of supermarkets in the country and the low travel distance. However, supermarkets are investing more as to improve the user experience. Based on survey results from 2015 to 2019, supermarket Albert Heijn had the highest market share in online grocery shopping in the Netherlands. Online-only supermarket Picnic followed.

Leading purchase channels for online grocery shopping in the Netherlands in 2018 and 2019

Characteristic	2018	2019
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Release date

June 2019

More information

Region

Netherlands

Survey time period

January, 2019 to February, 2019

Number of respondents

n 2018 = 1,500; n 2019 = 2,008

Special properties

consumers from the Netherlands who have shopped online at least once in the past month

Method of interview

Online interview

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The source did not communicate more numbers for 2019.

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