U.S. consumer average planned holiday shopping spend by residential area 2018
Average planned holiday season spend in the United States in 2018, by residential area (in U.S. dollars)
Average planned holiday season spend in the United States in 2018, by residential area. Survey respondents who live in suburban areas planned to spend on average 1,362 U.S. dollars, while respondents in small town or rural areas planned to spend 984 U.S. dollars on average.
Average planned holiday season spend in the United States in 2018, by residential area (in U.S. dollars)
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