Willingness to purchase a gift without a discount U.S. by generation 2017

How willing U.S. consumers were to purchase the product at the top of their holiday shopping list without a discounted price 2017, by generation

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Source

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Release date

February 2018

Region

United States

Survey time period

January 1-16, 2018

Number of respondents

1,743 respondents

Age group

18 years and older

Supplementary notes

The source provides no information about the method of survey.

The following demographic information was provided by the source:
Millennial 1, 18-27 years
Millennial 2, 28-36 years
Generation X, 37-52 years
Baby Boomer, 53-71 years
Silent generation, 72+ years

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Statistics on " Holiday season e-commerce in the United States "

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