Brazil: most valuable brands 2018

This statistic shows the leading Brazilian brands in 2018, by Brand Strength Index. In 2018, Natura ranked first both in Brazil and Latin America, with a brand strength index of 90.1 percent.
Here, you can find a ranking for the most valuable Brazilian brands in 2018, by brand value.

Leading Brazilian brands in 2018, by Brand Strength Index

Brand Strength Index score
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Release date

September 2018



Survey time period


Supplementary notes

The brand strength index is based on Brand Finance's analysis and reflects three factors: the investment in marketing made by the brand, stakeholders' perception and both of their impact in the financial performance of the company.
Each brand was assigned a Brand Strength Index (BSI), which ranges from 0 to 100.

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Statistics on "Carnival in Brazil"

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