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Leading Brazilian brands in 2019, by Brand Strength Index

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Source

Release date

October 2020

Region

Brazil

Survey time period

fall 2019

Supplementary notes

The brand strength index is based on Brand Finance's analysis and reflects three factors: the investment in marketing made by the brand, stakeholders' perception and both of their impact in the financial performance of the company.
Each brand was assigned a Brand Strength Index (BSI), which ranges from 0 to 100.

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