Penetration rate of FMCG and grocery in e-commerce in China 2016-2021

This statistic shows the penetration rate of FMCG and grocery in e-commerce in China in 2016 and 2017, with a forecast up to 2021. By 2021, the e-commerce penetration rate of FMCG and grocery was forecasted to reach 15 percent in China.

Penetration rate of e-commerce for FMCG and grocery in China from 2016 to 2021

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Sources

Release date

June 2018

Region

China

Survey time period

2016 and 2017

Supplementary notes

*Estimate.

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Statistics on "Grocery shopping in China"

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