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Most popular online shopping apps in the Netherlands 2018

This statistics shows the results of a survey in which internet users in the Netherlands were asked to list the online shopping smartphone apps they used the most, leading to a ranking of the 19 apps with the highest reach in the country in 2018. The source mentions that Dutch consumers increasingly have started to use cross-border (foreign) apps when it comes to e-commerce purchases. An example of this is Wish, which ranked fifth in 2018 but was not yet in the Netherlands in 2016.

When looking at online revenue made in the Netherlands in 2017, Zalando's revenue was considerably higher than, for example, Amazon. Unlike other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience.

E-commerce smartphone apps with the highest reach in the Netherlands as of 2018

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Release date

November 2018



Survey time period

June, 2018

Number of respondents

3,857 respondents

Special properties

internet users

Method of interview


Supplementary notes

The source does not clearly specify the age of the respondents. It provides separate numbers on teenager behavior in a supplementary text, but the statistic itself does not mention whether or not teenagers are included.

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Statistics on "E-commerce in the Netherlands"

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