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Online brand discovery through social media in Poland 2016
Online brand discovery through social media in Poland 2016
Did social media help you to discover new brands?
This statistic shows the results of a survey on online brand discovery through social media in Poland in 2016. According to the survey, 54 percent of respondents said they did not find social media helpful in discovering new brands.
Did social media help you to discover new brands?
Loading statistic...
| Share of respondents | |
|---|---|
| Yes | 46% |
| No | 54% |
| Share of respondents | |
|---|---|
| Yes | 46% |
| No | 54% |
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Description
Source
More information
This statistic shows the results of a survey on online brand discovery through social media in Poland in 2016. According to the survey, 54 percent of respondents said they did not find social media helpful in discovering new brands.
Show more- Show sources information
- Show publisher information
- Release date
- July 2016
- Region
- Poland
- Survey time period
- April 17-30, 2016
- Number of respondents
- 1,022 respondents
- Age group
- 15 years and older
- Special properties
- Internet users who regularly use social media
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
- The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Source
- Show sources information
- Show publisher information
- Release date
- July 2016
More information
- Region
- Poland
- Survey time period
- April 17-30, 2016
- Number of respondents
- 1,022 respondents
- Age group
- 15 years and older
- Special properties
- Internet users who regularly use social media
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
- The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Social media usage in Poland
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Statistics on "Social media usage in Poland"
- International review
The most important statistics
- Active social media penetration in European countries in January 2018Active social media penetration in European countries 2018
- Active mobile social media penetration in European countries in January 2018Active mobile social media penetration in European countries 2018
- Number of monthly active mobile social media users in Europe as of January 2018, by country (in millions)Monthly active mobile social media users in European countries 2018
- Share of individuals participating in professional networks on the internet in selected European countries in 2017Online professional network penetration in European countries 2017
- Share of respondents who tend to trust online social networks in the European Union (EU 28) countries in 2016Trust in online social networks in Europe 2016, by country
- Overview Poland
The most important statistics
- Most popular types of digital communication methods in Poland in 2016 and 2018Preferred digital communication methods in Poland 2016-2018
- Reach of selected network domains in Poland as of February 2019*Usage reach of leading network domains in Poland 2019
- Reach of selected social networks in Poland in 2017, by frequency of use*Usage reach of leading social networks in Poland 2017, by frequency
- Average number of social media fans on selected social networks in Poland from January 2018 to February 2019* (in 1,000s)Average number of social media fans in Poland 2018-2019, by network
- Social media market share held by leading social networks in Poland from 2018 to January 2019*Leading social networks ranked by market share in Poland 2018-2019
- Social media market share held by Facebook in Poland from January 2018 to January 2019*Facebook's market share monthly in Poland 2018-2019
- Social media market share held by Pinterest in Poland from January 2018 to January 2019*Pinterest's market share monthly in Poland 2018-2019
- Social media market share held by YouTube in Poland from January 2018 to January 2019*YouTube's market share monthly in Poland 2018-2019
- Social network usage
The most important statistics
- Share of individuals in Poland participating in social networks from 2011 to 2018Social network penetration in Poland 2011-2018
- Share of individuals in Poland participating in professional networks online from 2011 to 2017Professional social network penetration in Poland 2011-2017
- Share of enterprises using social media in Poland from 2014 to 2018*Percentage of enterprises that use social media in Poland 2014-2018
- Share of enterprises that use social media in Poland from 2017 to 2018, by sizePercentage of enterprises that use social media in Poland 2017-2018, by size
- Share of enterprises using social media in Poland from 2017 to 2018, by activity typePercentage of enterprises that use social media in Poland 2017-2018, by activity type
- Main sources of news content in Poland in 2016 and 2018Most used news sources in Poland 2016-2018
- Sources of false information encountered online in Poland in 2017Online fake news sources in Poland 2017
- Daily usage of social media platforms in Poland from 2013 to 2017*Daily use of social media in Poland 2013-2017, by platform
The most important statistics
- Share of Facebook users in Poland in January 2019, by age of usersFacebook users in Poland 2019, by age
- Share of Facebook users in Poland as of January 2019, by age and gender of usersFacebook users in Poland 2019, by age and gender
- Daily time spent on Facebook application in Poland as of March 2018 (in hours)Daily time spent on Facebook in Poland 2018
- Average monthly time spent on Facebook and YouTube by Facebook users in Poland as of March 2018* (in hours)Average hours spent on Facebook and YouTube by Facebook users in Poland 2018
- Most popular industries on Facebook in Poland as of January 2019, by number of fans* (in 1,000s)Leading industries on Facebook in Poland 2019, by number of fans
- Average interaction rate of Facebook and YouTube in Poland in 2018Facebook vs. YouTube engagement rate in Poland 2018
- Forecast of Facebook user numbers in Poland from 2015 to 2022 (in million users)Forecast of Facebook user numbers in Poland 2015-2022
- YouTube
The most important statistics
- YouTube user reach among young internet users in Poland in 2017, by gender and age groupYouTube usage reach of young internet users in Poland 2017
- Average time spent on YouTube by young internet users in Poland in 2017, by age and gender (in hours)Hours spent on YouTube by young internet users in Poland 2017
- Average video upload frequency to YouTube channels in Poland in 2018, by category (in days)Video upload frequency to YouTube channels in Poland 2018
- Average number of views per YouTube post in Poland in 2018, by channel category (in 1,000s)YouTube total views per post in Poland 2018, by channel category
- Average engagement rate for YouTube videos in Poland in 2018, by channel categoryAverage YouTube engagement rate in Poland 2018, by channel category
- Most popular YouTube brand channels in Poland as of March 2019, by total number of video views* (in millions)Leading brands on YouTube from Poland 2019
- TikTok
The most important statistics
- Share of TikTok users in Poland as of December 2018, by age of usersTikTok users in Poland 2018, by age
- Daily time spent on TikTok application in Poland as of December 2018Daily time spent on TikTok in Poland 2018
- Frequency of TikTok application use among mobile users in Poland as of December 2018Mobile TikTok usage frequency in Poland 2018
- User behavior
The most important statistics
- Which of these things have you done on social networks in the past 4 weeks?Popular social media activities in Poland 2017
- Use of social media in the purchasing process in Poland in 2018*Social media use in the purchasing process in Poland 2018
- Do you actively use social media as a source for purchase decisions?Social media influence on consumer purchasing decisions in Poland 2016
- Share of internet users that use social media to buy products in Poland in 2016Buying products found on social media in Poland 2016
- Did social media help you to discover new brands?Online brand discovery through social media in Poland 2016
- Social media platforms used by Polish internet users to follow the brands in 2018Social media sites used to follow brands in Poland 2018
- Activities performed while multi-screening between media devices in Poland in 2018*Activities performed when multi-screening and simultaneous media using in Poland 2018
- Do you happen to use the following pairs of devices at the same time?*Simultaneous usage of selected devices in Poland 2018
- FOMO effect
The most important statistics
- Share of Polish internet users who are afraid of missing out on news on social networks as of March 2018, by agePercentage of Polish internet users suffering from FOMO 2018, by age
- Frequency of social media platform usage by internet users who are afraid of missing out on social networks in Poland as of March 2018Social media site usage by people with FOMO in Poland 2018
- Leading reasons for using social media platforms among Polish internet users who are afraid of missing out on social networks as of March 2018*Leading reasons for using social media sites for people with FOMO in Poland 2018
- Actions taken to access social media by Polish social media users who are afraid of missing out as of March 2018Social media site activities of people with FOMO in Poland 2018
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Statistics on "Social media usage in Poland"
- Active social media penetration in European countries in January 2018
- Active mobile social media penetration in European countries in January 2018
- Number of monthly active mobile social media users in Europe as of January 2018, by country (in millions)
- Share of individuals participating in professional networks on the internet in selected European countries in 2017
- Share of respondents who tend to trust online social networks in the European Union (EU 28) countries in 2016
- Most popular types of digital communication methods in Poland in 2016 and 2018
- Reach of selected network domains in Poland as of February 2019*
- Reach of selected social networks in Poland in 2017, by frequency of use*
- Average number of social media fans on selected social networks in Poland from January 2018 to February 2019* (in 1,000s)
- Social media market share held by leading social networks in Poland from 2018 to January 2019*
- Social media market share held by Facebook in Poland from January 2018 to January 2019*
- Social media market share held by Pinterest in Poland from January 2018 to January 2019*
- Social media market share held by YouTube in Poland from January 2018 to January 2019*
- Social media market share held by Twitter in Poland from January 2018 to January 2019*
- Social media market share held by reddit in Poland from January 2018 to January 2019*
- Social media market share held by Tumblr in Poland from January 2018 to January 2019*
- Social media market share held by Instagram in Poland from January 2018 to January 2019*
- Social media market share held by LinkedIn in Poland from January 2018 to January 2019*
- Forecast of social network user numbers in Poland from 2015 to 2022 (in million users)
- Share of individuals in Poland participating in social networks from 2011 to 2018
- Share of individuals in Poland participating in professional networks online from 2011 to 2017
- Share of enterprises using social media in Poland from 2014 to 2018*
- Share of enterprises that use social media in Poland from 2017 to 2018, by size
- Share of enterprises using social media in Poland from 2017 to 2018, by activity type
- Main sources of news content in Poland in 2016 and 2018
- Sources of false information encountered online in Poland in 2017
- Daily usage of social media platforms in Poland from 2013 to 2017*
- Daily usage of social media platforms in Poland as of February 2017, by age group*
- Social media applications used to create and publish content in Poland in 2018
- Instagram users in Poland as of January 2019, by age of users (in percentage)
- Share of Instagram users in Poland as of January 2019, by age and gender of users
- Share of Facebook users in Poland in January 2019, by age of users
- Share of Facebook users in Poland as of January 2019, by age and gender of users
- Daily time spent on Facebook application in Poland as of March 2018 (in hours)
- Average monthly time spent on Facebook and YouTube by Facebook users in Poland as of March 2018* (in hours)
- Most popular industries on Facebook in Poland as of January 2019, by number of fans* (in 1,000s)
- Average interaction rate of Facebook and YouTube in Poland in 2018
- Forecast of Facebook user numbers in Poland from 2015 to 2022 (in million users)
- YouTube user reach among young internet users in Poland in 2017, by gender and age group
- Average time spent on YouTube by young internet users in Poland in 2017, by age and gender (in hours)
- Average video upload frequency to YouTube channels in Poland in 2018, by category (in days)
- Average number of views per YouTube post in Poland in 2018, by channel category (in 1,000s)
- Average engagement rate for YouTube videos in Poland in 2018, by channel category
- Most popular YouTube brand channels in Poland as of March 2019, by total number of video views* (in millions)
- Share of TikTok users in Poland as of December 2018, by age of users
- Daily time spent on TikTok application in Poland as of December 2018
- Frequency of TikTok application use among mobile users in Poland as of December 2018
- Which of these things have you done on social networks in the past 4 weeks?
- Use of social media in the purchasing process in Poland in 2018*
- Do you actively use social media as a source for purchase decisions?
- Share of internet users that use social media to buy products in Poland in 2016
- Did social media help you to discover new brands?
- Social media platforms used by Polish internet users to follow the brands in 2018
- Activities performed while multi-screening between media devices in Poland in 2018*
- Do you happen to use the following pairs of devices at the same time?*
- Share of the population viewing short online videos on social media applications in Poland in 2018, by generation*
- Share of people that want to watch more TV series on their smartphone application in Poland in 2018, by generation*
- Share of internet users that check personal data regulations on social media sites in Poland as of May 2018
- Share of internet users that have signed into websites using their Facebook login in Poland as of May 2018*
- Share of inappropriate posts on the Polish internet from 2011 to 2016, by service type
- Do you agree with the statement "Social media is an integral part of my social life"?*
- Share of Polish internet users who are afraid of missing out on news on social networks as of March 2018, by age
- Frequency of social media platform usage by internet users who are afraid of missing out on social networks in Poland as of March 2018
- Leading reasons for using social media platforms among Polish internet users who are afraid of missing out on social networks as of March 2018*
- Actions taken to access social media by Polish social media users who are afraid of missing out as of March 2018
- Share of tweets containing a link in Italy from 2013 to 2015
- Share of tweets containing a mention in Italy from 2013 to 2015
- Share of the most discussed Twitter topics in Italy in 2014, by macro category
- Distribution of Snapchat users in the United States as of February 2016, by age
- Percentage of French having already carried out a purchase after consulting the online content of a brand* in 2018, by point of purchase
- Most used Twitter apps in Italy from 2013 to 2015 (in million users)
- Distribution of the brands followed by French people on social media in 2018, by type of brand
- Share of tweets containing a retweet in Italy from 2013 to 2015
- Share of tweets containing at least one hashtag in Italy from 2013 to 2015
- Average hours spent on social media per day among Millennials in the United States as of June 2015, by ethnicity
- Share of the most discussed Twitter topics in Italy in 2014, by micro category
- Usage of most popular social media networks in the Nordic countries in 2016, by device
- Share of tweets containing the geolocation in Italy from 2013 to 2015
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- Most common emotions of teenagers experience in the United States when using social media as of April 2018
- Familiarity of consumers with Zomato services in the United States in 2016, by age
- Top-of-mind awareness of electric toothbrushes brands in South Korea as of March 2017
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