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Online brand discovery through social media in Poland 2016
Online brand discovery through social media in Poland 2016
Did social media help you to discover new brands?
by Statista Research Department,
last edited
Jul 1, 2016
This statistic shows the results of a survey on online brand discovery through social media in Poland in 2016. According to the survey, 54 percent of respondents said they did not find social media helpful in discovering new brands.
Did social media help you to discover new brands?
Loading statistic...
| Share of respondents | |
|---|---|
| Yes | 46% |
| No | 54% |
| Share of respondents | |
|---|---|
| Yes | 46% |
| No | 54% |
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Description
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More information
by Statista Research Department,
last edited
Jul 1, 2016
This statistic shows the results of a survey on online brand discovery through social media in Poland in 2016. According to the survey, 54 percent of respondents said they did not find social media helpful in discovering new brands.
- Show sources information
- Show publisher information
- Release date
- July 2016
- Region
- Poland
- Survey time period
- April 17-30, 2016
- Number of respondents
- 1,022 respondents
- Age group
- 15 years and older
- Special properties
- Internet users who regularly use social media
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
- The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Source
- Show sources information
- Show publisher information
- Release date
- July 2016
More information
- Region
- Poland
- Survey time period
- April 17-30, 2016
- Number of respondents
- 1,022 respondents
- Age group
- 15 years and older
- Special properties
- Internet users who regularly use social media
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
- The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Other statistics on the topic
Social media usage in Poland
Social Media & User-Generated Content
Active social media penetration in European countries 2019
Social Media & User-Generated Content
Monthly active mobile social media users in European countries 2018
+Social Media & User-Generated Content
Forecast of Facebook user numbers in Poland 2015-2022
Social Media & User-Generated Content
Active mobile social media penetration in European countries 2018
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Social media usage in Poland
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Statistics on "Social media usage in Poland"
- International review
The most important statistics
- Active social media penetration in selected European countries in January 2019Active social media penetration in European countries 2019
- Active mobile social media penetration in European countries in January 2018Active mobile social media penetration in European countries 2018
- Number of monthly active mobile social media users in Europe as of January 2018, by country (in millions)Monthly active mobile social media users in European countries 2018
- Share of individuals participating in professional networks on the internet in selected European countries in 2017Online professional network penetration in European countries 2017
- Share of respondents who tend to trust online social networks in the European Union (EU 28) countries in 2016Trust in online social networks in Europe 2016, by country
- Overview Poland
The most important statistics
- Share of users who were registered on social media platforms in Poland in May 2019, by age groupSocial media users in Poland in 2019, by age
- Most popular social media websites in Poland in 2018, by real users (in millions)Leading social media websites in Poland 2018, by real users
- Most popular types of digital communication methods in Poland in 2016 and 2018Preferred digital communication methods in Poland 2016-2018
- Reach of selected internet domains in Poland as of May 2019*Usage reach of leading web domains in Poland 2019
- Average number of social media fans on selected social networks in Poland from January 2018 to February 2019* (in 1,000s)Average number of social media fans in Poland 2018-2019, by network
- Social media market share held by leading social networks in Poland from 2018 to January 2019*Leading social networks ranked by market share in Poland 2018-2019
- Social media market share held by Facebook in Poland from January 2018 to January 2019*Facebook's market share monthly in Poland 2018-2019
- Social media market share held by Pinterest in Poland from January 2018 to January 2019*Pinterest's market share monthly in Poland 2018-2019
- Social network usage
The most important statistics
- Share of individuals in Poland participating in social networks from 2011 to 2018Social network penetration in Poland 2011-2018
- Share of individuals in Poland participating in professional networks online from 2011 to 2017Professional social network penetration in Poland 2011-2017
- Share of enterprises using social media in Poland from 2014 to 2018*Percentage of enterprises that use social media in Poland 2014-2018
- Share of enterprises that use social media in Poland from 2017 to 2018, by sizePercentage of enterprises that use social media in Poland 2017-2018, by size
- Share of enterprises using social media in Poland from 2017 to 2018, by activity typePercentage of enterprises that use social media in Poland 2017-2018, by activity type
- Main sources of news content in Poland in 2016 and 2018Most used news sources in Poland 2016-2018
- Sources of false information encountered online in Poland in 2017Online fake news sources in Poland 2017
- Daily usage of social media platforms in Poland from 2013 to 2017*Daily use of social media in Poland 2013-2017, by platform
The most important statistics
- Facebook users in Poland from September 2018 to June 2019 (in millions)Poland: Facebook users 2018-2019
- Share of Facebook users in Poland in May 2019, by age of usersFacebook users in Poland 2019, by age
- Share of Facebook users in Poland as of May 2019, by age and gender of usersFacebook users in Poland 2019, by age and gender
- Monthly time spent on Facebook application in Poland as of March 2018 (in hours)Monthly time spent on Facebook in Poland 2018
- Messenger users in Poland from September 2018 to June 2019 (in millions)Poland: Messenger users from 2018 to 2019
- Messenger users in Poland as of June 2019, by age of users (in percentage)Poland: Messenger users by age 2019
- Messenger users in Poland as of June 2019, by age and gender of users (in percentage)Poland: Messenger users by age and gender 2019
- Average monthly time spent on Facebook and YouTube by Facebook users in Poland as of March 2018* (in hours)Average hours spent on Facebook and YouTube by Facebook users in Poland 2018
- YouTube
The most important statistics
- YouTube user reach among young internet users in Poland in 2017, by gender and age groupYouTube usage reach of young internet users in Poland 2017
- Average time spent on YouTube by young internet users in Poland in 2017, by age and gender (in hours)Hours spent on YouTube by young internet users in Poland 2017
- Frequency of watching videos on YouTube in Poland in 2019Frequency of video streaming on YouTube in Poland 2019
- Average video upload frequency to YouTube channels in Poland in 2018, by category (in days)Video upload frequency to YouTube channels in Poland 2018
- Average number of views per YouTube post in Poland in 2018, by channel category (in 1,000s)YouTube total views per post in Poland 2018, by channel category
- Average engagement rate for YouTube videos in Poland in 2018, by channel categoryAverage YouTube engagement rate in Poland 2018, by channel category
- Most popular YouTube brand channels in Poland as of September 2019, by total number of video views* (in millions)Leading brands on YouTube from Poland 2019
- TikTok
The most important statistics
- Share of TikTok users in Poland as of December 2018, by age of usersTikTok users in Poland 2018, by age
- Daily time spent on TikTok application in Poland as of December 2018Daily time spent on TikTok in Poland 2018
- Daily TikTok usage frequency in Poland as of December 2018Daily TikTok access frequency in Poland 2018
- Frequency of TikTok application use among mobile users in Poland as of December 2018Mobile TikTok usage frequency in Poland 2018
- Most interesting content searched by TikTok users in Poland as of December 2018Most interesting TikTok content in Poland 2018
- Most often recorded videos on the TikTok application in Poland as of December 2018, by type*Types of content recorded on TikTok in Poland 2018
- Frequency of posting video content on TikTok in Poland as of December 2018*Frequency of posting video content on TikTok in Poland 2018
- Main advantages of using TikTok in Poland as of December 2018Main advantages of using TikTok in Poland 2018
- User behavior
The most important statistics
- Which of these things have you done on social networks in the past 4 weeks?Popular social media activities in Poland 2017
- Use of social media in the purchasing process in Poland in 2018*Social media use in the purchasing process in Poland 2018
- Do you actively use social media as a source for purchase decisions?Social media influence on consumer purchasing decisions in Poland 2016
- Share of internet users that use social media to buy products in Poland in 2016Buying products found on social media in Poland 2016
- Did social media help you to discover new brands?Online brand discovery through social media in Poland 2016
- Social media platforms used by Polish internet users to follow the brands in 2018Social media sites used to follow brands in Poland 2018
- Activities performed while multi-screening between media devices in Poland in 2018*Activities performed when multi-screening and simultaneous media using in Poland 2018
- Do you happen to use the following pairs of devices at the same time?*Simultaneous usage of selected devices in Poland 2018
- FOMO effect
The most important statistics
- Share of Polish internet users who are afraid of missing out on news on social networks as of March 2018, by agePercentage of Polish internet users suffering from FOMO 2018, by age
- Frequency of social media platform usage by internet users who are afraid of missing out on social networks in Poland as of March 2018Social media site usage by people with FOMO in Poland 2018
- Leading reasons for using social media platforms among Polish internet users who are afraid of missing out on social networks as of March 2018*Leading reasons for using social media sites for people with FOMO in Poland 2018
- Actions taken to access social media by Polish social media users who are afraid of missing out as of March 2018Social media site activities of people with FOMO in Poland 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. Millennials daily social media usage 2015, by ethnicity
- Italy: Facebook presence of banking brands Q2 2019, by number of posts
- Italy: Facebook presence of insurance brands Q2 2019, by number of posts
- Devices used for social networks in the Nordics 2016
- Type of brands followed by social media users in France 2018
- Italy: Facebook presence of telecommunication brands Q2 2019, by number of posts
- Share of French who already made a purchase after seeing online brand's content 2018
- Ranking of the type of digital interactions French have with brands 2018
- Share of population using Vk.com in Russia 2018, by region
- Frequency of using social networking sites in Australian Capital Territory 2018
- Impact of social media networks on social isolation in Italy 2015, by age
- Usage distribution of social networking sites in Australia 2018
- Top-of-mind soju brands South Korea 2017
- Sources of brand discovery for Gen Z in the U.S. 2019
- Unaided brand awareness of Chinese leading online dating websites in 2014
- Survey on the brand awareness for organic cosmetics products in the UK 2018
- Hungary: number of glass & glass products manufacturers 2008-2017
Studies
- Social media usage in the Nordics
- Social media usage in Poland
- Social media usage in Finland
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Social media usage in the Caribbean
- Social media usage in South Korea
- Social media usage in Latin America
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
- Social media usage worldwide
- Social media usage in the United States
- Social media usage in India
- Insights 2019 - Apps & social media usage in the US, UK, & Nordics
Statistics on "Social media usage in Poland"
- Active social media penetration in European countries 2019
- Active mobile social media penetration in European countries 2018
- Monthly active mobile social media users in European countries 2018
- Online professional network penetration in European countries 2017
- Trust in online social networks in Europe 2016, by country
- Social media users in Poland in 2019, by age
- Leading social media websites in Poland 2018, by real users
- Preferred digital communication methods in Poland 2016-2018
- Usage reach of leading web domains in Poland 2019
- Average number of social media fans in Poland 2018-2019, by network
- Leading social networks ranked by market share in Poland 2018-2019
- Facebook's market share monthly in Poland 2018-2019
- Pinterest's market share monthly in Poland 2018-2019
- YouTube's market share monthly in Poland 2018-2019
- Twitter's market share monthly in Poland 2018-2019
- Reddit's market share monthly in Poland 2018-2019
- Tumblr's market share monthly in Poland 2018-2019
- Instagram's market share monthly in Poland 2018-2019
- LinkedIn's market share monthly in Poland 2018-2019
- Forecast of social network user numbers in Poland 2015-2022
- Social network penetration in Poland 2011-2018
- Professional social network penetration in Poland 2011-2017
- Percentage of enterprises that use social media in Poland 2014-2018
- Percentage of enterprises that use social media in Poland 2017-2018, by size
- Percentage of enterprises that use social media in Poland 2017-2018, by activity type
- Most used news sources in Poland 2016-2018
- Online fake news sources in Poland 2017
- Daily use of social media in Poland 2013-2017, by platform
- Daily use of social media platforms in Poland 2017, by age group
- Social media sites used to produce and publish content in Poland 2018
- Poland: Instagram users from 2018 to 2019
- Poland: Instagram users by age 2019
- Instagram users in Poland 2019, by age and gender
- Poland: Facebook users 2018-2019
- Facebook users in Poland 2019, by age
- Facebook users in Poland 2019, by age and gender
- Monthly time spent on Facebook in Poland 2018
- Poland: Messenger users from 2018 to 2019
- Poland: Messenger users by age 2019
- Poland: Messenger users by age and gender 2019
- Average hours spent on Facebook and YouTube by Facebook users in Poland 2018
- Leading industries on Facebook in Poland 2019, by number of fans
- Facebook vs. YouTube engagement rate in Poland 2018
- Forecast of Facebook user numbers in Poland 2015-2022
- YouTube usage reach of young internet users in Poland 2017
- Hours spent on YouTube by young internet users in Poland 2017
- Frequency of video streaming on YouTube in Poland 2019
- Video upload frequency to YouTube channels in Poland 2018
- YouTube total views per post in Poland 2018, by channel category
- Average YouTube engagement rate in Poland 2018, by channel category
- Leading brands on YouTube from Poland 2019
- TikTok users in Poland 2018, by age
- Daily time spent on TikTok in Poland 2018
- Daily TikTok access frequency in Poland 2018
- Mobile TikTok usage frequency in Poland 2018
- Most interesting TikTok content in Poland 2018
- Types of content recorded on TikTok in Poland 2018
- Frequency of posting video content on TikTok in Poland 2018
- Main advantages of using TikTok in Poland 2018
- Popular social media activities in Poland 2017
- Social media use in the purchasing process in Poland 2018
- Social media influence on consumer purchasing decisions in Poland 2016
- Buying products found on social media in Poland 2016
- Online brand discovery through social media in Poland 2016
- Social media sites used to follow brands in Poland 2018
- Activities performed when multi-screening and simultaneous media using in Poland 2018
- Simultaneous usage of selected devices in Poland 2018
- Penetration of smartphone video viewing in Poland 2018, by generation
- Smartphone TV series viewing in Poland 2018, by generation
- Social media users checking personal data regulations in Poland 2018
- Internet users that have signed into websites with a Facebook login in Poland 2018
- Inappropriate posts on the internet in Poland 2011-2016
- Importance of social media in the life of internet users in Poland 2017, by age
- Percentage of Polish internet users suffering from FOMO 2018, by age
- Social media site usage by people with FOMO in Poland 2018
- Leading reasons for using social media sites for people with FOMO in Poland 2018
- Social media site activities of people with FOMO in Poland 2018
- U.S. Millennials daily social media usage 2015, by ethnicity
- Italy: Facebook presence of banking brands Q2 2019, by number of posts
- Italy: Facebook presence of insurance brands Q2 2019, by number of posts
- Devices used for social networks in the Nordics 2016
- Type of brands followed by social media users in France 2018
- Italy: Facebook presence of telecommunication brands Q2 2019, by number of posts
- Share of French who already made a purchase after seeing online brand's content 2018
- Ranking of the type of digital interactions French have with brands 2018
- Share of population using Vk.com in Russia 2018, by region
- Frequency of using social networking sites in Australian Capital Territory 2018
- Impact of social media networks on social isolation in Italy 2015, by age
- Usage distribution of social networking sites in Australia 2018
- Top-of-mind soju brands South Korea 2017
- Sources of brand discovery for Gen Z in the U.S. 2019
- Unaided brand awareness of Chinese leading online dating websites in 2014
- Survey on the brand awareness for organic cosmetics products in the UK 2018
- Hungary: number of glass & glass products manufacturers 2008-2017
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- Social media usage in Poland
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