Type of brands followed by social media users in France 2018

This statistic displays the distribution of the brands followed by French people on social media in 2018, by type of brand. It shows that among respondents having stated they were following brands on social media, 37 percent followed fashion brands, while 34 percent were following media brands on social networks.

Distribution of the brands followed by French people on social media in 2018, by type of brand

Share of respondents
Fashion brands37%
Media brands (FranceInter, LeMonde, TF1...)34%
Distributors present only on the Internet (Amazon.fr, La Redoute, Zalando...)33%
Large consumer brands also available at retailers (Coca-Cola...)31%
Brands that have their own stores/selling points (Zara, Chanel...)27%
Decoration brands (Leroy Merlin, Ikea, Maisons du Monde...)26%
Retailers (Leclerc, Carrefour...)25%
Luxury / beauty brands24%
Sports brands23%
Public servcices (prefecture, tax services, townhall...)20%
Transports / travel brands (SNCF, AirFrance, Booking, Voyage Privé...)18%
Service brands (bank, insurance, health mutual...)15%
Car brands14%
Brands that have developed on the Internet (Cheerz, Gemmyo, Sezane...)9%
No answer3%
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Sources

Release date

May 2018

Region

France

Survey time period

February 28 to March 1, 2018

Number of respondents

197 respondents

Age group

18 years and older

Special properties

Respondents following brands on social media

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Quels types de marques suivez-vous sur les réseaux sociaux?"
Multiple answers were possible.

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