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Type of brands followed by social media users in France 2018
Type of brands followed by social media users in France 2018
Distribution of the brands followed by French people on social media in 2018, by type of brand
This statistic displays the distribution of the brands followed by French people on social media in 2018, by type of brand. It shows that among respondents having stated they were following brands on social media, 37 percent followed fashion brands, while 34 percent were following media brands on social networks.
Distribution of the brands followed by French people on social media in 2018, by type of brand
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| Share of respondents | |
|---|---|
| Fashion brands | 37% |
| Media brands (FranceInter, LeMonde, TF1...) | 34% |
| Distributors present only on the Internet (Amazon.fr, La Redoute, Zalando...) | 33% |
| Large consumer brands also available at retailers (Coca-Cola...) | 31% |
| Brands that have their own stores/selling points (Zara, Chanel...) | 27% |
| Decoration brands (Leroy Merlin, Ikea, Maisons du Monde...) | 26% |
| Retailers (Leclerc, Carrefour...) | 25% |
| Luxury / beauty brands | 24% |
| Sports brands | 23% |
| Public servcices (prefecture, tax services, townhall...) | 20% |
| Transports / travel brands (SNCF, AirFrance, Booking, Voyage Privé...) | 18% |
| Service brands (bank, insurance, health mutual...) | 15% |
| Car brands | 14% |
| Brands that have developed on the Internet (Cheerz, Gemmyo, Sezane...) | 9% |
| No answer | 3% |
| Share of respondents | |
|---|---|
| Fashion brands | 37% |
| Media brands (FranceInter, LeMonde, TF1...) | 34% |
| Distributors present only on the Internet (Amazon.fr, La Redoute, Zalando...) | 33% |
| Large consumer brands also available at retailers (Coca-Cola...) | 31% |
| Brands that have their own stores/selling points (Zara, Chanel...) | 27% |
| Decoration brands (Leroy Merlin, Ikea, Maisons du Monde...) | 26% |
| Retailers (Leclerc, Carrefour...) | 25% |
| Luxury / beauty brands | 24% |
| Sports brands | 23% |
| Public servcices (prefecture, tax services, townhall...) | 20% |
| Transports / travel brands (SNCF, AirFrance, Booking, Voyage Privé...) | 18% |
| Service brands (bank, insurance, health mutual...) | 15% |
| Car brands | 14% |
| Brands that have developed on the Internet (Cheerz, Gemmyo, Sezane...) | 9% |
| No answer | 3% |
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Description
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This statistic displays the distribution of the brands followed by French people on social media in 2018, by type of brand. It shows that among respondents having stated they were following brands on social media, 37 percent followed fashion brands, while 34 percent were following media brands on social networks.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- France
- Survey time period
- February 28 to March 1, 2018
- Number of respondents
- 197 respondents
- Age group
- 18 years and older
- Special properties
- Respondents following brands on social media
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
-
This question was phrased by the source as follows: "Quels types de marques suivez-vous sur les réseaux sociaux?"
Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- France
- Survey time period
- February 28 to March 1, 2018
- Number of respondents
- 197 respondents
- Age group
- 18 years and older
- Special properties
- Respondents following brands on social media
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
-
This question was phrased by the source as follows: "Quels types de marques suivez-vous sur les réseaux sociaux?"
Multiple answers were possible.
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