Impact of AI-enabled marketing on business outcomes worldwide 2018

The statistic shows information regarding the business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of May 2018. According to the study from Quantcast, 52 percent of global marketers saw an increase in sales owing to the use of AI in their marketing campaigns.

Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of May 2018

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Sources

Release date

January 2019

Region

Worldwide

Survey time period

May 2018

Number of respondents

504 respondents

Special properties

among high-level marketing executives

Supplementary notes

Question: What business outcomes have you realized through the use of AI in your marketing efforts?

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Statistics on "AI use in marketing"

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