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Impact of AI-enabled marketing on business outcomes worldwide 2020

Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020

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Source

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Release date

February 2021

Region

Worldwide

Survey time period

October 8 to December 21, 2020

Number of respondents

321 respondents

Supplementary notes

Question: :What outcomes is your marketing team achieving with AI today? Choose all that apply."
The sample comprised predominantly of respondents from North America (48%); total number of countries included in the sample was 43.

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Statistics on "AI use in marketing"

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