Measuring digital marketing success in Australia FY 2018, by size of business

This statistic shows the results of a survey into businesses that measured the success of their digital marketing activities in Australia during the financial year 2017 to 2018. During the period considered, 88 percent of respondents that were large businesses said they had measured the success of their digital marketing activities.

Share of businesses who measured the success of digital marketing activities in Australia during the financial year 2018, by size of business

Share of respondents
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Source

Release date

February 2018

Region

Australia

Survey time period

FY 2018

Number of respondents

286 respondents

Special properties

Survey count is businesses rather than individuals.

Method of interview

Online survey

Supplementary notes

Respondents were asked: Which of these emerging digital marketing trends does your organization currently use or plan to use in 2017/18?

Small businesses: 160 of total sample size.

Medium businesses: 66 of total sample size.

Large businesses: 43 of total sample size.

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