Median ROI from direct marketing channels worldwide 2017

Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017

by A. Guttmann, last edited May 17, 2018
Median ROI from direct marketing channels worldwide 2017 The statistic presents information on the median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017. It was found that e-mail marketing generated a median ROI of 124 percent according to marketers using this channel. At the same time social media marketing was believed to generated a median ROI of 30 percent.
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Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017

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Median ROI
E-mail124%
Social media30%
Direct mail29%
Paid search23%
Online display16%
Median ROI
E-mail124%
Social media30%
Direct mail29%
Paid search23%
Online display16%
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by A. Guttmann, last edited May 17, 2018
The statistic presents information on the median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017. It was found that e-mail marketing generated a median ROI of 124 percent according to marketers using this channel. At the same time social media marketing was believed to generated a median ROI of 30 percent.
Show more
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