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Median ROI from direct marketing channels worldwide 2017

The statistic presents information on the median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017. It was found that e-mail marketing generated a median ROI of 124 percent according to marketers using this channel. At the same time social media marketing was believed to generated a median ROI of 30 percent.

Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017

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Sources

Release date

June 2017

Region

Worldwide

Survey time period

June 2017

Number of respondents

e-mail n=149; social media n=33; direct mail n=113; paid search n=57; online display n=27

Special properties

among B2C and B2B marekters

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Statistics on "Digital marketing in the United Kingdom (UK)"

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