Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017

Median ROI from direct marketing channels worldwide 2017 The statistic presents information on the median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017. It was found that e-mail marketing generated a median ROI of 124 percent according to marketers using this channel. At the same time social media marketing was believed to generated a median ROI of 30 percent.
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Median ROI
E-mail124%
Social media30%
Direct mail29%
Paid search23%
Online display16%
Median ROI
E-mail124%
Social media30%
Direct mail29%
Paid search23%
Online display16%
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The statistic presents information on the median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017. It was found that e-mail marketing generated a median ROI of 124 percent according to marketers using this channel. At the same time social media marketing was believed to generated a median ROI of 30 percent.
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Release date
June 2017
Region
Worldwide
Survey time period
June 2017
Number of respondents
e-mail n=149; social media n=33; direct mail n=113; paid search n=57; online display n=27
Special properties
among B2C and B2B marekters
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