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Leading challenges in measuring mobile marketing success in the U.S. in 2018
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Leading challenges in measuring mobile marketing success in the U.S. in 2018
Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
by A. Guttmann,
last edited
Oct 12, 2018
This statistic presents the leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. During the survey, 32 percent of respondents stated that their leading challenge in measuring mobile marketing success was due to the fact that the data quality was quite difficult to manage, while 19 percent said the data was hard to source.
Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
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by A. Guttmann,
last edited
Oct 12, 2018
This statistic presents the leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. During the survey, 32 percent of respondents stated that their leading challenge in measuring mobile marketing success was due to the fact that the data quality was quite difficult to manage, while 19 percent said the data was hard to source.
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- Release date
- July 2018
- Region
- United States
- Survey time period
- January 2018
- Number of respondents
- 300 respondents
- Special properties
- among enterprise digital and mobile marketing decision makers
- Supplementary notes
-
Question: "Which of the following challenges do you face in measuring the success of your organization's mobile marketing efforts?"
Customer life cycle phases are defined as, "across acquisition, engagement, purchase, and post-purchase phases."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2018
More information
- Region
- United States
- Survey time period
- January 2018
- Number of respondents
- 300 respondents
- Special properties
- among enterprise digital and mobile marketing decision makers
- Supplementary notes
-
Question: "Which of the following challenges do you face in measuring the success of your organization's mobile marketing efforts?"
Customer life cycle phases are defined as, "across acquisition, engagement, purchase, and post-purchase phases."
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- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
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- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
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- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
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- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
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Related topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
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