This statistic presents the leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. During the survey, 32 percent of respondents stated that their leading challenge in measuring mobile marketing success was due to the fact that the data quality was quite difficult to manage, while 19 percent said the data was hard to source.
Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
among enterprise digital and mobile marketing decision makers
Supplementary notes
Question: "Which of the following challenges do you face in measuring the success of your organization's mobile marketing efforts?"
Customer life cycle phases are defined as, "across acquisition, engagement, purchase, and post-purchase phases."
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Tune. (July 6, 2018). Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018 [Graph]. In Statista. Retrieved February 20, 2020, from https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. "Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018." Chart. July 6, 2018. Statista. Accessed February 20, 2020. https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. (2018). Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. Statista. Statista Inc.. Accessed: February 20, 2020. https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. "Leading Challenges in Measuring Mobile Marketing Success According to Industry Professionals in The United States as of January 2018." Statista, Statista Inc., 6 Jul 2018, https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune, Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018 Statista, https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/ (last visited February 20, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
