This statistic presents the leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. During the survey, 32 percent of respondents stated that their leading challenge in measuring mobile marketing success was due to the fact that the data quality was quite difficult to manage, while 19 percent said the data was hard to source.
Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
among enterprise digital and mobile marketing decision makers
Supplementary notes
Question: "Which of the following challenges do you face in measuring the success of your organization's mobile marketing efforts?"
Customer life cycle phases are defined as, "across acquisition, engagement, purchase, and post-purchase phases."
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Statistics on "Mobile advertising and marketing in the U.S."
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Tune. (July 6, 2018). Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018 [Graph]. In Statista. Retrieved May 31, 2020, from https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. "Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018." Chart. July 6, 2018. Statista. Accessed May 31, 2020. https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. (2018). Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. Statista. Statista Inc.. Accessed: May 31, 2020. https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune. "Leading Challenges in Measuring Mobile Marketing Success According to Industry Professionals in The United States as of January 2018." Statista, Statista Inc., 6 Jul 2018, https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/
Tune, Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018 Statista, https://www.statista.com/statistics/925204/leading-challenges-measuring-mobile-marketing-success-usa/ (last visited May 31, 2020)
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