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Leading challenges in measuring mobile marketing success in the U.S. in 2018
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Leading challenges in measuring mobile marketing success in the U.S. in 2018
Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
This statistic presents the leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. During the survey, 32 percent of respondents stated that their leading challenge in measuring mobile marketing success was due to the fact that the data quality was quite difficult to manage, while 19 percent said the data was hard to source.
Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
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This statistic presents the leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. During the survey, 32 percent of respondents stated that their leading challenge in measuring mobile marketing success was due to the fact that the data quality was quite difficult to manage, while 19 percent said the data was hard to source.
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- Release date
- July 2018
- Region
- United States
- Survey time period
- January 2018
- Number of respondents
- 300 respondents
- Special properties
- among enterprise digital and mobile marketing decision makers
- Supplementary notes
-
Question: "Which of the following challenges do you face in measuring the success of your organization's mobile marketing efforts?"
Customer life cycle phases are defined as, "across acquisition, engagement, purchase, and post-purchase phases."
Source
- Show sources information
- Show publisher information
- Release date
- July 2018
More information
- Region
- United States
- Survey time period
- January 2018
- Number of respondents
- 300 respondents
- Special properties
- among enterprise digital and mobile marketing decision makers
- Supplementary notes
-
Question: "Which of the following challenges do you face in measuring the success of your organization's mobile marketing efforts?"
Customer life cycle phases are defined as, "across acquisition, engagement, purchase, and post-purchase phases."
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Statistics on "Mobile marketing in the U.S."
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- Share of mobile display ads leading to selected industry landing pages in the United States in 2017Share of mobile display ads leading to industry landing pages in the U.S. 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017Use of mobile coupons for marketing purposes in the U.S. 2013-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Metrics used to assess mobile marketing success in the U.S. 2015
- Canada: priority of mobile marketing activities 2014-2015
- Message types encouraging consumers to sign up for emails in the UK 2017
- Content marketing: social media effectiveness in Australia 2014
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- Mobile marketing profitability 2015-2016
- Leading marketing challenges among industry professionals worldwide 2015
- Use of mobile marketing tactics worldwide 2016
- Leading marketing priorities according to Canadian marketers in 2016
- Leading marketing priorities according to Australian marketers in 2016
- Leading marketing challenges according to Canadian marketers in 2016
- Leading marketing priorities according to Brazilian marketers in 2016
- Leading marketing success measures according to Canadian marketers in 2016
- Leading marketing challenges according to Australian marketers in 2016
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- Current strengths in marketing activities according to European marketers 2015
- Degree of mobile website optimisation among U.S. companies 2014
- Metrics used to measure mobile app success worldwide 2015
- Reasons for not optimizing websites for mobile in the U.S. 2014
- Leading marketing success measures according to Brazilian marketers in 2016
Topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile Broadband
- Mobile video in the United States
Studies
- Mobile marketing in the U.S.
- Mobile Marketing Survey 2012
- Mobile Marketing Survey 2013
- Mobile Marketing Survey 2012
- E-mail marketing
- Social media marketing
- Content marketing
- Trade show marketing
- B2B marketing
- SME marketing in the U.S.
- The State of Marketing Survey 2013
- US Public Libraries Marketing and Communications Landscape
- The Belgian CMO Marketing Survey 2018
- Digital Roadblock: 2015 Refresh EMEA
- B2C Marcomm Personalization
Statistics on "Mobile marketing in the U.S."
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of August 2018
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Would you say it is okay to be shown adverts as long as content is free?
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by age
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of March 2018
- Time frame when customers are ready to start seeing holiday-related marketing on their mobiles in the United States in 2017 and 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016
- Leading barriers to implementing mobile marketing in North America in 2017
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Mobile advertising spending worldwide from 2010 to 2021 (in million U.S. dollars)
- Mobile advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)
- Change in mobile advertising spending in the United States from 2012 to 2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Location targeted mobile advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
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- Leading challenges to marketing success according to marketing professionals worldwide 2015
- Use of selected mobile marketing tactics worldwide in 2016
- Leading marketing priorities according to marketing professionals in Canada as of March 2016
- Leading marketing priorities according to marketing professionals in Australia as of March 2016
- Leading marketing challenges according to marketing professionals in Canada as of March 2016
- Leading marketing priorities according to marketing professionals in Brazil as of March 2016
- Leading marketing success measures according to marketing professionals in Canada as of March 2016
- Leading marketing challenges according to marketing professionals in Australia as of March 2016
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
- Please tell us how well you feel your company is currently performing on each of the following.*
- Do you operate a site optimized for mobile?
- Metrics used to measure mobile app success worldwide as of March 2015
- Why is your website not optimised for mobile?
- Leading marketing success measures according to marketing professionals in Brazil as of March 2016
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Related topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile Broadband
- Mobile video in the United States
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