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Leading challenges in measuring mobile marketing success in the U.S. in 2018

Published by Statista Research Department, Mar 29, 2021
This statistic presents the leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018. During the survey, 32 percent of respondents stated that their leading challenge in measuring mobile marketing success was due to the fact that the data quality was quite difficult to manage, while 19 percent said the data was hard to source.

Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018

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Sources

Release date

July 2018

Region

United States

Survey time period

January 2018

Number of respondents

300 respondents

Special properties

among enterprise digital and mobile marketing decision makers

Supplementary notes

Question: "Which of the following challenges do you face in measuring the success of your organization's mobile marketing efforts?"
Customer life cycle phases are defined as, "across acquisition, engagement, purchase, and post-purchase phases."

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