B2B lead-to-deal conversion rates in the U.S. 2014, by channel

The graph shows lead-to-deal conversion rates for B2B companies in the United States in October 2014, broken down by marketing channel. The source found that in the measured period, nearly 1.6 percent of leads generated through company websites resulted in a sale.

Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel

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Source

Release date

November 2014

Region

United States

Survey time period

October 2014

Special properties

based on CRM data from clients of Implisit; broader industry metrics may vary

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Statistics on "B2B marketing "

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