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Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel

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B2B lead-to-deal conversion rates in the U.S. 2014, by channel The graph shows lead-to-deal conversion rates for B2B companies in the United States in October 2014, broken down by marketing channel. The source found that in the measured period, nearly 1.6 percent of leads generated through company websites resulted in a sale.
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The graph shows lead-to-deal conversion rates for B2B companies in the United States in October 2014, broken down by marketing channel. The source found that in the measured period, nearly 1.6 percent of leads generated through company websites resulted in a sale.
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Release date
November 2014
Region
United States
Survey time period
October 2014
Special properties
based on CRM data from clients of Implisit; broader industry metrics may vary
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