S&D rewards most appealing to Canadians 2015

The statistic shows the leading surprise and delight rewards most appealing to consumers in Canada as of November 2015. According to the findings, 90 percent of responding Canadians would enjoy receiving special proivileges for being longtime customers, while 82 percent stated they would be happy with receiving special offers for their birthday.

Surprise and delight (S&D) rewards most appealing to consumers in Canada as of November 2015

Share of respondents
Receiving special privileges for being a longtime customer90%
Receiving surprise discounts after spending a lot with a retailer duing a particular month86%
Receiving free samples or products based on reevant products they purchase often86%
Receiving a special offer o coupon for their birthday82%
Receiving a special gift during the holidays based on what they often purchase82%
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Source

Release date

December 2015

Region

Canada

Survey time period

November 2015

Number of respondents

1,188 respondents

Age group

18 years and older

Special properties

among respondents with primary or shared responsibility for the grocery shopping in their household

Method of interview

Online survey

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