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Use of virtual environments/ VR in market research worldwide 2014-2018
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Use of virtual environments/ VR in market research worldwide 2014-2018
Share of organizations using virtual environments or virtual reality in market research worldwide from 2014 to 2018
This statistic gives the share of organizations using virtual reality or virtual reality in market research worldwide from 2014 to 2018. During the 2018 survey, 17 percent of respondents mentioned they used virtual environments or virtual reality as a research method.
Share of organizations using virtual environments or virtual reality in market research worldwide from 2014 to 2018
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Description
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This statistic gives the share of organizations using virtual reality or virtual reality in market research worldwide from 2014 to 2018. During the 2018 survey, 17 percent of respondents mentioned they used virtual environments or virtual reality as a research method.
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- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- August 2014 to November 2018
- Number of respondents
- 1,260 respondents
- Special properties
- professionals at suppliers and clients in the market research industry
- Method of interview
- Online interview
- Supplementary notes
-
October 2017 sample size: 1,533 respondents
November 2016 sample size: 1,637 respondents
October 2015 sample size: 1,585 respondents
August 2014 sample size: 2,030 respondents
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- August 2014 to November 2018
- Number of respondents
- 1,260 respondents
- Special properties
- professionals at suppliers and clients in the market research industry
- Method of interview
- Online interview
- Supplementary notes
-
October 2017 sample size: 1,533 respondents
November 2016 sample size: 1,637 respondents
October 2015 sample size: 1,585 respondents
August 2014 sample size: 2,030 respondents
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EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Market research"
- Industry overview
The most important statistics
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)Global revenue of market research by region 2009-2017
- Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
- Annual growth in market research revenue worldwide in 2017, by regionAnnual growth in market research revenue worldwide by region 2017
- Market share of the market research industry worldwide in 2017, by countryMarket share of the market research industry worldwide by country 2017
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)Countries with the largest market research revenue worldwide 2017
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)Leading market research companies worldwide by global research revenue 2017
- Global leaders
The most important statistics
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)Research revenue of Nielsen Holdings worldwide 2006-2017
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017Number of full-time Nielsen Holdings employees in the U.S. 2007-2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*Research revenue of Kantar worldwide 2006-2017
- Number of full-time employees at Kantar in the United States from 2007 to 2017*Number of full-time employees at Kantar in the U.S. 2007-2017
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)Research revenue of IQVIA worldwide 2013-2017
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)Revenue of Ipsos 2000-2018
- Number of Ipsos employees worldwide from 2000 to 2017Number of Ipsos employees worldwide 2000-2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)Revenue of GfK Group worldwide 2007-2017
- Research methods
The most important statistics
- Global distribution of revenues in market research by method of survey in 2017Market research: global distribution of revenues by method of survey 2017
- Countries with the largest share of online market research spending worldwide in 2017Countries with the largest share of online market research spend 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017Countries with the largest share of face-to-face market research spend 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*Most used quantitative methods in the market research industry worldwide 2018
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018Most used qualitative methods used in the market research industry worldwide 2017
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018Emerging market research approaches used worldwide 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017Tasks performed in a typical work week in the market research industry worldwide 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Use of webcam-based interviews in market research worldwide 2014-2018
- Use of IoT in market research worldwide 2014-2018
- Use of wearables in market research worldwide 2014-2018
- Use of online communities in market research worldwide 2014-2018
- Emerging market research approaches used worldwide by region 2018
- Emerging market research approaches used by buyers and suppliers worldwide 2018
- Use of facial analysis in market research worldwide 2014-2018
- Use of text analytics in market research worldwide 2014-2018
- Use of biometric response in market research worldwide 2014-2018
- Use of mobile surveys in market research worldwide 2014-2018
- Use of eye tracking in market research worldwide 2014-2018
- Use of big data analytics in market research worldwide 2014-2018
- Use of social media analytics in market research worldwide 2014-2018
- Management of data synthesis in the market research industry worldwide 2017
- Measurements of success in the market research industry in the U.S. 2017
- Areas where automation is used in U.S. market research 2018
- Tasks taking at least one day per week in the market research industry worldwide 2017
- Time spent on research tasks in the market research industry worldwide 2018
- Most common software activities in the market research industry worldwide 2017
- How market research is used by organizations worldwide 2017
Studies
- Ipsos
- Nielsen Holdings
- Market research
- Market research in the U.S.
- AMA Gold Top 50 Report 2018
- AMA Gold Top 50 Report 2017
- AMA Gold Top 50 Report 2016
- AMA Gold Top 50 Report 2014
- AMA Gold Top 50 Report 2015
- Ipsos Annual Report 2016
- Ipsos Annual Report 2017
- Ipsos Annual Report 2014
- GfK Group Annual Report 2014
- Ipsos Annual Report 2015
- GfK Group Annual Report 2016
Statistics on "Market research"
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Annual growth in market research revenue worldwide in 2017, by region
- Market share of the market research industry worldwide in 2017, by country
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*
- Number of full-time employees at Kantar in the United States from 2007 to 2017*
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)
- Number of Ipsos employees worldwide from 2000 to 2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)
- Global research revenue generated by Information Resources Inc. (IRi) from 2010 to 2017 (in million U.S. dollars)
- Global distribution of revenues in market research by method of survey in 2017
- Countries with the largest share of online market research spending worldwide in 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017
- Share of organizations using webcam-based interviews in market research worldwide from 2014 to 2018
- Share of organizations using Internet of Things (IoT) in market research worldwide from 2014 to 2018
- Share of organizations using wearables in market research worldwide from 2014 to 2018
- Share of organizations using online communities in market research worldwide from 2014 to 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018, by region
- Share of professionals using emerging research approaches in the market research industry worldwide in Q3 and Q4 2018, by type
- Share of organizations using facial analysis in market research worldwide from 2014 to 2018
- Share of organizations using text analytics in market research worldwide from 2014 to 2018
- Share of organizations using biometric response in market research worldwide from 2014 to 2018
- Share of organizations using mobile surveys in market research worldwide from 2014 to 2018
- Share of organizations using eye tracking in market research worldwide from 2014 to 2018
- Share of organizations using big data analytics in market research worldwide from 2014 to 2018
- Share of organizations using social media analytics in market research worldwide from 2014 to 2018
- Who is responsible for managing data synthesis?
- How do you measure success as a market researcher?
- What does your market research team use automation for today?
- Share of professionals in the market research industry worldwide who spend at least one day per week on a single task in Q3 and Q4 2017, by task
- Average time spent by professionals in the market research industry worldwide on research tasks in Q3 and Q4 2018, by task (in hours)
- Most common software activities performed by professionals in the market research industry worldwide in Q3 and Q4 2017
- Which of the following describe how market research is used in your organization?
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